The launch of the new iPhone 15 has sparked interest globally. Knowing how the new phones are performing in the market is important, among other reasons, to get an idea of the financial results Apple will present shortly and also to gauge the pulse of the smartphone market. Apple doesn’t provide exact sales figures, but now we have somewhat clearer data on this release.
A complete sales success
While concerns about sales arose in the Chinese market, the reception in the United States has been much more enthusiastic. Clear evidence of this was seen during AT&T’s recent quarterly earnings conference. John Stankey, the CEO of the company, stated that they have experienced “the strongest iPhone pre-sales we’ve had in years” thanks to the new iPhone 15 lineup.
This wave of enthusiasm is excellent news for Apple, but it has also propelled AT&T to one of its best stock weeks in over a year. A recovery largely attributed to the iPhone 15 launch in September, which significantly boosted smartphone sales and influenced the company’s optimistic outlook.
Stankey’s statement to investors last Thursday left no room for doubt, as reported by 9to5mac. The focus now shifts to Apple’s fiscal report for the fourth quarter of 2023, scheduled for November 2, covering the months of July, August, and September. As mentioned before, while Apple doesn’t provide detailed unit sales figures for its products, it does offer a breakdown of revenues by product category.
With this information, we can have a clearer idea of the initial impact of the iPhone 15 in the market. This, in turn, will allow us to make an initial prediction of what to expect for the holiday season. This period is always crucial for the company, as the iPhone is one of the most sought-after Christmas gifts.
With the data we have at hand right now, however, it seems clear that the iPhone 15—while we await new Macs next week—is on track to become one of the most successful launches for the company in recent times.
