Satya Nadella warns: if you use AI, you pay twice

To say that artificial intelligence is changing the way we work would be a huge understatement. According to Satya Nadella, CEO of Microsoft, however, we must be careful, because he states that when we use enterprise AI models we end up paying twice: first with money, by using those services, and then with the most valuable thing we have, the internal information we share.

Corporate data is the real value

Nadella explains that every interaction with a model teaches the system about the company’s internal processes, from the prompts we write to the corrections we make. This information has enormous value, think about how much we’d charge a competitor for that information, and how we hand it over free of charge to various AI tools. In trying to get the best results, we end up continually offering strategic details about our business.

Microsoft’s CEO urges companies to retain ownership of their data and build their own learning environments in the cloud. With orchestration tools or AI gateways that let us switch models easily without getting locked into a single provider, thus maintaining control over sensitive information.

More and more companies are choosing to install open-source models on their own servers. With this strategy you can get performance close to that of the major platforms, at a lower cost and with almost complete control.

Following Nadella’s line of reasoning, using AI also means helping to train it, and what we create should stay ours.