Apple has officially announced its annual developer event, the Worldwide Developers Conference (WWDC), which will be held from June 5 to 9, 2023. One of the most important events of the year for developers, technology experts and brand enthusiasts around the world.
For one week in June each year, Apple presents its latest innovations and advances in software, sometimes some hardware and also services. This event is a unique opportunity for developers to get a first-hand look at Apple’s new tools and technologies, and it all starts with invitations that, in general, hide clues as to what we might see presented.
A hidden meaning?
This year, the invitation features colored waves that, according to Halide, resemble what is called a “pancake lens array”, commonly used in virtual reality glasses. The truth is that it is easy to talk about virtual reality when many rumors tell us that it will be at this WWDC 2023 when we will finally see the new Apple Reality Pro thanks to Tim Cook, the company’s extended reality helmet. A helmet of which we will know a lot of details thanks to the launch of xrOS, the operating system for extended reality.
Other theories say that these waves look like those that would launch a LiDAR-type sensor to measure depth. A way of recognizing the environment around us when wearing virtual or augmented reality glasses and that, again, would refer to the star launch of this developers’ conference.
However, it is also possible that the waves are simply a reference to the rainbow stage structure located inside Apple Park. Nor can we rule out that the company may have chosen to represent the rainbow structure and the Apple Park building itself in this style as a reference to the world of virtual reality or directly applying a creative and colorful interpretation to these iconic elements.
Little to deduce, much to enjoy
In recent years, the illustration of the Apple event has ceased to have much meaning on the company’s announcements. In 2020, the WWDC invitation was starred by emoji with several MacBooks. And when it comes to iPhone events, the images don’t show much more than a little inspiration in what can sometimes translate into a new color, but little else.
Although the WWDC invitation doesn’t give us much information about what to expect at the event, the choice of color waves is certainly interesting. Most likely, however, whether it’s a structure specific to augmented reality glasses, a reference to a depth sensor or an interpretation of the rings in Apple Park, we won’t draw any conclusions until after the presentation.
Apple jealously guards the secrets of new releases. True, invitations usually relate to what is to be presented, but it is virtually impossible to deduce anything beforehand. In retrospect, having seen the presentation, it is possible to draw conclusions, but not the other way around.
And the truth is that it is appreciated. Beyond the leaks of the new iPhone 15, of which it seems that we already know everything months before they hit the market, WWDC usually brings us a lot of surprises. Movements that we did not expect and innovations that change the way we use our devices. The wait to find out what is hidden behind the invitation to WWDC 2023 may be a bit long, but it will surely be rewarded.
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