Spotify is today’s music app par excellence. Daniel Ek and Martin Lorentzon’s platform has managed to revolutionize the music industry since its founding in 2006, and although it has had a difficult year in which they have had to lay off many employees, the company’s numbers continue to grow more and more.
Now, in order to continue contributing to innovation and remain the leading music streaming platform, it has incorporated a revolutionary change: it has eliminated the “like” button from its platform, replacing it with a “more” button.
One button to rule them all
Spotify has been testing this change since late last year on some users. The new button allows you to both save music and add songs to specific playlists. Clicking once on the button saves it to your library, and with the second click you can save it to a specific playlist.
Previously, the app had the classic heart icon. Pressing it meant that you liked a song and saved it to your library, and the button to add it to a playlist was separate, hidden in a separate three-dot menu. With this, Spotify wants to save users time and make the experience simpler and more fruitful.
However, we are so used to the heart button (Twitter even changed its “fav” star to this icon) that it is not clear that the new button will work at all. We’ll see how users react in the coming months.