We are still in shock. The Apple virtual reality and augmented reality glasses are highly anticipated, and they have not ceased to amaze us. Both the technology and the high price have caught our attention. By the way, take a look at what is coming to Apple TV+ this June.
Since the introduction of the Apple Vision Pro, we have written extensively on the subject. Starting with the initial news when we discovered that the glasses were a reality priced at $3,499.
Then, we moved on to a second topic where we explained what the glasses are and the advanced technology they incorporate. In other words, first announcing the release of Apple Vision Pro glasses, and then delving into an in-depth article explaining their features. Now it’s time to address the reason behind their price.
Microsoft’s HoloLens 2 is the same price as the Vision Pro
Long before the existence of Vision Pro, there were Microsoft’s HoloLens, a head-mounted computer that also aimed to change our way of working by overlaying digital graphics onto the real world (AR).
The original HoloLens debuted in 2015, and the second version arrived in 2019 with a price tag of $3,500, the same as Apple’s Vision Pro.
On one hand, this makes the price of Vision Pro more reasonable. However, there are some important differences to consider between Apple’s new head-mounted computer and the HoloLens.
Just by visiting Microsoft’s website for the HoloLens 2, it becomes apparent that the company views them more as a device for businesses rather than a personal computer.
Apple, on the other hand, seems to be targeting Vision Pro towards everyday consumers who want a larger canvas for work, watching movies, and engaging in FaceTime calls. That’s why it’s harder to justify such a prohibitive price.
New technology is always expensive
First-generation technological products are often expensive and limited compared to their successors. The initial generations are costly because they have to address all kinds of challenges.
Once the technology is established, it becomes more affordable. There are more suppliers, supply chains and assembly processes improve, and the number of units sold increases, allowing for adjustments in margins.
With Vision Pro, Apple is aiming to establish what they believe will be the next major evolution of personal computing. That’s a bigger goal than selling millions of units on launch day, and such a change doesn’t happen overnight, regardless of the price.
It is likely that the version of Vision Pro that Apple releases next year will not be the one purchased by the majority of people.
And last but not least, they are a blast
The Apple Vision Pro carries so much technology that it’s astonishing. It’s true that nothing they said is new or revolutionary. However, what we can confidently say is that we have never seen all this technology combined in a single device before.
From the M2 chip that makes it as powerful as a MacBook Pro, to the 4K OLED panels per eye, the Lidar sensors, the speakers, the highly personalized fit, the ability to capture hand gestures, and the VR/AR fusion…
What these glasses can do is truly mind-boggling. Without a doubt, this is the reason why Apple took about four years longer than planned. In return, they have released a genuinely comprehensive product.
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