This is the game that no one expected anything from, but it's blowing up on Steam

The launch of Marathon, Bungie’s new game, has been a rollercoaster of expectations and rejections. Initially, the game faced a delay that raised doubts about its reception.

However, the recent free trial offer attracted a large number of players, resulting in a successful launch in terms of engagement and user satisfaction.

Run a Marathon

According to data from Steam, Marathon reached an impressive peak of 86,718 simultaneous users on its launch day, a figure that supports the generated interest.

Reviews have been predominantly positive, with 85% favorable ratings, increasing to 90% among those who spent more than an hour playing the game. These statistics suggest that, although the title cannot be considered the biggest success in the industry, it has managed to dispel initial negative expectations.

In commercial terms, Marathon has outperformed Resident Evil: Requiem, positioning itself as the second best-selling game on Steam, just behind Slay The Spire 2. Although the figures on PlayStation and Xbox Series may differ, it is expected to continue rising on those platforms. This positive response leaves Bungie in a better position than many anticipated.

However, the game has been designed as a continuous service, which means that its long-term success will depend on Bungie’s ability to maintain public interest. The recent decline of titles like Highguard demonstrates that sustaining player attention is a significant challenge.

To address this, Bungie plans to release additional content to revitalize the Marathon experience, ensuring that players have reasons to return in the short, medium, and long term.

With ongoing development, it is expected that Bungie will implement a series of updates to keep the game fresh and appealing to its player base, which is crucial in a competitive market where other titles in the genre are on the rise.