Google I/O 2023 was the scene of a multitude of announcements from the tech giant. Among others, we were able to learn more about Android 14, the end of the Bard waiting list was confirmed, we learned the release date (and price) of Pixel Fold, we discovered PaLM 2 and, in addition, Google announced the Search Generative Experience (SGE), its new AI-powered search experience.
While it was known that Google is developing AI tools to help advertisers generate content, and we saw some AI-generated ads placed before or after the search experience, a recent company video posted on its blog now shows us what AI-generated ads would look like after performing a product search.
In this video, you can see the features of this search experience when using Google on mobile: first, when searching for “outdoor activities to do in Maui”, sponsored links appear on top of this AI-based experience.
After clicking on the “Ask a follow up” option, we can ask the AI any questions we have about the topic you searched for in the first place. After typing “hiking backpacks for kids”, the AI shows us several listings of backpacks, where one of them, at the top, is marked as “sponsored”.
With these results, you can re-run a search in which the AI will take into account the previous interaction. In the video, the query “is it easy for them to learn how to surf?” is asked; the AI then automatically generates a text summary for us based on several results shown below, including one also marked as “sponsored”.
Google’s new search experience has a lot of potential for brands looking to advertise, although the sheer number of ads seen in just three searches could be annoying for many users. However, it is important to remember that Google is still working on this experience and that the behavior of searches and ads could change over the next few months.
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