This streaming service doesn't just want to be number 1: it also wants to beat Crunchyroll at its strong point

Prime Video has announced its ambition to become “the preferred destination for anime content globally”. This statement was made during the first online presentation titled Prime Video Presents: International Originals, where the platform’s intention to diversify and expand its catalog of Japanese content was highlighted.

Crunchyroll? No: Amazon

At this event, Gaurav Gandhi, Vice President of Prime Video for the Asia-Pacific and Oceania regions, highlighted a selection of Japanese anime series that will be released throughout this year. While not all titles were revealed, the presentation included works from different genres aimed at attracting both established fans and new viewers.

The decision to invest in anime content arises in a context where competition in the streaming field is intensifying, with platforms like Netflix and Crunchyroll also focusing on this genre. Prime Video has shown a growing interest in Asian pop culture in recent years, incorporating not only anime but also dramas and series that have resonated with international audiences.

Additionally, Gandhi emphasized that the inclusion of anime in its offering is part of a broader strategy to strengthen Prime Video’s presence in the global market. With the popularity of anime continuously growing, the streaming service aims to attract a younger subscriber base that demands fresh and diverse content.

With this approach, Prime Video hopes not only to meet the expectations of its current users, but also to become a benchmark within the vast and competitive space of digital entertainment related to anime. The announcement has been well received by fans, who eagerly await the new titles that will be part of this initiative.