We started 2023 with several surprises. The launch of several new Macs has been rumored since the end of last year and, to everyone’s surprise, Apple announced the news in January in a press release. Now, the move could be repeated, as several Macs are rumored to be imminent.
We are talking about new MacBook Air and also a MacBook Pro. All of them, according to 9to5mac, will feature the new Apple M series chips. The first representatives of the M3 that are called to improve the performance, power and also the energy efficiency of these new machines.
Lots of news, and we haven’t even gotten to WWDC yet
For years we have been hearing rumors of new Macs and seeing how TSMC is progressing in the manufacture of chips in its 3nm process. A process that will give life to the M3 chips and, therefore, to the new Macs. In the last edition of his Power On newsletter, Mark Gurman already commented that the launch of the MacBook Air update was “imminent”. Now, 9to5mac has its own sources to affirm that it will also come with M3 chips.
With this, we will be facing a new 13-inch and 15-inch MacBook Air that, as far as we know, may surprise us -and a lot- with its battery life and power to move any application or process. But that’s not all, and is that in addition to these new MacBook Air, 9to5mac says we will see a new redesigned 13-inch MacBook Pro. A computer that, if we assume that it will mount an active dissipation system like the rest of the Pro range, can take the M3 to new heights of performance.
With this launch, we would start the third generation of the company’s Apple silicon. Subsequently, these M3s should be followed by the M3 Pro and M3 Max variants – without ruling out an M3 Ultra – which should arrive at a dedicated event this fall, after the launch of the iPhone 15 Pro and its reinvented buttons.
We do not know the exact launch date, but we can deduce some approximations. One is that WWDC could serve as a stage for the presentation of these Macs. Another is that they could appear in a press release and without prior notice. Regarding the first possibility, the truth is that these computers are not focused on the professional audience for which WWDC is being prepared. We must also take into account the number of new developments that are to arrive at this developers’ conference in the form of augmented reality and new operating systems.
This may lead us to a launch by press release, something that has already happened this January and that completely prevents us from deducing an approximate date of arrival. In any case, it is clear that the wait will be rewarded. Machines like the MacBook Air combined with the efficiency of the M3 must be nothing short of impressive.
