In March, TikTok launched Series, a new monetization program that allows content creators to make collections of videos that can be purchased in the purest OnlyFans style. Until now, only certain tiktokers chosen by the platform were eligible for this program, something that will change starting this week.
According to The Verge, TikTok has decided to expand Series so that more content creators around the world have another way to monetize. From now on, users in certain regions who are of legal age (18 years old), have a minimum of 10,000 followers and have other requirements in their accounts (including the number of views) will be able to join Series and start creating their paid video collections.
Each collection created can hold up to 80 videos, with a maximum length of 20 minutes each (the current maximum on TikTok is 10 minutes, and only for some content creators). In addition, creators can set the price they see fit, with a range from $1 to $190. Fans can purchase these collections through the creators’ profiles or through the links they insert in their videos.
It is unknown how successful the Series has been in the three months of testing, but the expansion to new regions and its greater accessibility could indicate that it is of interest. For the time being, TikTok does not take any commission on the money earned by tiktokers selling their collections. However, creators will lose part of the revenue from the platform’s processing fees, as well as from the commissions set by the app stores (in-app purchases).
Despite the fact that the United States has TikTok in its sights and wants to ban the app at any cost, the company is moving forward with new proposals and features. A few days ago, we learned that TikTok is developing a chatbot called Tako that would be powered by a third-party AI.
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