TikTok has partnered with musicians Jonas Brothers, Miguel and Niall Horan to launch #NewMusic, a global music discovery hub that aims to take on the great music app we all use.
NewMusic is set up as a dedicated space for artists from around the world to showcase their new songs, and where fans can discover their next favorite song.
The hub will showcase new music content from artists on TikTok in one place, including new releases, teasers and music still in development. Jonas Brothers, Miguel and Horan are the featured artists on the hub.
Who are the artists behind the TikTok music movement?
The Jonas Brothers have been trending on TikTok recently with their new album The Album (no joke, it’s called that) and single Waffle House.
RnB superstar Miguel has been trending on TikTok with the revival of his 2011 hit Sure Thing and to celebrate the hub, the musician has created a TikTok following his new track Give It To Me.
Horan, who rose to fame as part of boy band One Direction, has released a video for his new track Meltdown.
Jonas Brothers said, “It’s been great to see people from all over the world creating content with our music. TikTok is allowing us to connect with our fans and reach new ones in an exciting way.”
Horan for his part said, “I’ve been using #NewMusic to preview songs from my upcoming album The Show, including my new single Meltdown. I like using the Stitch & Duet feature to interact with fans and I always have fun with the filters. It’s been great to see all the talent on the app with fan art, covers and verses written by fans in #OpenVerse challenges, all before the song even comes out.”
Paul Hourican, Global Head of Music Content and Partnerships at TikTok, said, “We are thrilled to launch the #NewMusic Hub, which celebrates and champions artists across all genres, from emerging talent to international superstars.
The transformation from TikTok to Spotify
TikTok is already a destination for artists who want to showcase their latest work and for music fans who want to discover new music, and this new feature will offer artists a new way to connect with their community, TikTok explains.
It presents an opportunity to inspire artists’ creativity, ignite connections and foster a diverse music landscape that embraces the unique talents and passions of artists and fans around the world, they say from China.
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