Just yesterday, we detailed how the new SoundCloud feed will be, which will include a new page called “Discover”, aimed at recommending songs related to the user’s tastes. A new vertical feed that reminds us a lot of TikTok, whose algorithm also recommends videos that users may like.
And it seems that this type of feed has gone down well with companies, as Reddit announced this week that it is working on a feed similar to TikTok’s, which will split text and video posts into separate pages. With the new layout, videos will be displayed on the Watch page, while classic text posts will appear on the Read page.
Both feeds will contain a series of posts from subreddits that users follow, plus algorithmic recommendations that will begin appearing in the coming weeks, at the same time Reddit tests the reception of split video and text feeds.
Pali Bhat, Reddit’s chief product officer, told The Verge that the creation of a feed dedicated exclusively to video content is like a “videofication” of the platform. According to Bhat, the change will allow Reddit’s 500 million monthly users to interact in the format they are most interested in and move from one format to another more seamlessly. In the future, Reddit will also experiment with features already seen on TikTok, such as reactions on videos.
To date, while Reddit is used by millions of people around the world, the interface it uses is unintuitive for many users. With this change, still in the testing phase, Reddit would receive a much more user-friendly feed with the potential to attract more users.
Recently, Reddit already showed its interest in improving the user experience by adding the ability to search for comments within posts. It has also improved text search in images, video search and search for specific communities (without the need to type the exact name).