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Trouble Ahead for Qualcomm? MediaTek’s Integration of Nvidia GPU Could Disrupt the Mobile Chip Industry

Shudder, Snapdragon.

Trouble Ahead for Qualcomm? MediaTek’s Integration of Nvidia GPU Could Disrupt the Mobile Chip Industry
Pedro Domínguez

Pedro Domínguez

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In the world of Android mobile processors, there are two major companies that dominate the market: Qualcomm with its Snapdragon processors, and MediaTek. Despite their similar market share, this balance could soon be disrupted.

According to DIGITIMES Asia, the upcoming flagship mobile processor from MediaTek will incorporate an Nvidia GPU. Sources cited by the publication suggest that this new processor could be released as early as 2024, meaning it would not be part of the upcoming generation of mobile devices expected to launch by late 2023.

Nvidia, known for driving advancements in AI with developments like Omniverse Audio2Face and Perfusion, is renowned in the gaming industry for its graphics cards, which are highly sought after by users, surpassing the demand for cards from its direct competitor, AMD.

Nvidia and MediaTek have reached an agreement to collaborate on the development of various products for Windows on Arm laptops. The integration of an Nvidia GPU into a MediaTek chip would be a significant advancement for the company, which, like Qualcomm, has relied on Arm’s GPU until now.

AMD itself also partnered with another major player in the mobile industry: Samsung. Their partnership led to the integration of an AMD GPU in Samsung’s Exynos processors. However, performance issues with the Exynos 2200 ultimately resulted in the discontinuation of this processor line.

Despite experiencing a significant decline in revenue in the past fiscal quarter (21% drop), Nvidia continues to receive massive orders for its A100/H100 chips and A800/H800 GPUs, maintaining a significant market share in the PC industry.

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Pedro Domínguez

Pedro Domínguez

Publicist and audiovisual producer in love with social networks. I spend more time thinking about which videogames I will play than playing them.

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