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Twitter: Elon Musk wants you to see him even in the soup

The latest change to the social network will make you see a lot (but a lot) more of Elon Musk, even if you don't follow him

Twitter: Elon Musk wants you to see him even in the soup
Pedro Domínguez

Pedro Domínguez

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Elon Musk continues to use Twitter to get attention in the most ridiculous ways possible. Despite the fact that the current CEO of Twitter said he would leave his post to have someone else replace him, the billionaire has not stopped for a single second since he bought the company (unfortunately for many), and has promoted everything he has could and more Twitter Blue, the monthly payment subscription service with certain “advantages”.

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Although Musk “do not have time” to pay the rent for his offices, he does have it for his favorite hobby: feeding his ego. In recent Twitter updates, Elon Musk has changed the tweet display algorithm, so that, yes or yes, you end up seeing some of his comments, responses or retweets. If you didn’t want Musk, have two cups.

“Look at me y’all, I’m special”

A few days ago, we witnessed with great astonishment how the timelines of all Twitter users were divided into two. On the one hand, “For you” is a timeline in which the displayed tweets depend exclusively on the algorithm of the social network, including (or not) tweets related to the people we follow, our likes, etc.

On the other hand, “Following” is a timeline in which we will see only and exclusively the tweets of the people we follow from our account, including their retweets, and in chronological order. In this way, we see the most recent content at the top and the oldest at the bottom.

Previously, you could select which timeline you could view and leave it that way until you changed the settings yourself. Not anymore. Since the last change, every time you want to enter the app you will see the “For you” timeline, with algorithmic preferences, having to manually change to “Following” if you want to stop seeing tweets from people you are not interested in.

And Musk hasn’t exactly been dumb. A few days ago, a number of Twitter users, including several editors at The Verge, noticed how their “For You” timeline suddenly started showing them a lot of Elon Musk tweets and retweets, to the amazement (and horror) of many.

After trending for this unusual event, Musk publicly showed to be aware of this, calling it a mistake. A very casual “mistake” if we take into account that a few days ago the CEO complained to a group of Twitter engineers, telling them that he has “more than 100 million followers” and that he receives “only tens of thousands of impressions”, even firing one of them after explaining to Musk that he did not see a problem.

Pedro Domínguez

Pedro Domínguez

Publicist and audiovisual producer in love with social networks. I spend more time thinking about which videogames I will play than playing them.

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