If you like video games you know that Ubisoft is a sacred, mythical and respectable company. Apart from a rather dark period where their games had a few bugs (Buguisoft they called it), the French company is a key pillar in the video game industry.
But in the midst of 2023, name and fame are worthless if your product or service doesn’t sell like it should. The companies in the sector are all reeling, looking for buyers to rescue them (such as Activision Blizzard and Microsoft). Along the way, they are cutting back to survive.
Ubisoft announces the closure of its offices in Europe
Ubisoft, the French video game company, has announced the closure of some of its European offices as part of a wider reorganization, leaving many analysts wondering about the company’s future. Us included.
As Bloomberg reports, Ubisoft will close some of its European sales offices, including those in Spain, Portugal and Sweden, as part of its strategy to cut costs and increase efficiency. The company has also announced that it will relocate some employees from these offices to other locations
This move has generated uncertainty about the future of the company, as Ubisoft is one of the major players in the gaming industry. The company has produced some of the most popular and profitable titles in history, including the Assassin’s Creed saga, Tom Clancy’s Rainbow Six or the Far Cry series.
The closure of Ubisoft’s European sales offices comes at a time when the video game industry is experiencing a shift towards online gaming and subscription services.
This has led to increased competition among video game companies and has put Ubisoft under pressure to innovate and stay relevant in an increasingly competitive market.
Despite the challenges facing the company, Ubisoft still has a number of exciting projects in development, including the highly anticipated (and may we not be cancelled) Beyond Good and Evil 2 and the ever-delayed Skull & Bones.
In addition, the company has announced plans to launch a new subscription service, which could help boost its revenues and attract new players.
While the future of the company remains uncertain, there are still many reasons to be optimistic about Ubisoft, a company that has always had the courage to innovate and take risks.
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