Veo, Google's video-generating AI, arrives at Google Cloud with Vertex AI

Google has announced that Veo, its artificial intelligence model designed to generate short videos from images and texts, will be available as a private preview for Google Cloud customers using the Vertex AI platform. This expansion will allow companies to integrate AI into their platforms or use it for multiple purposes, such as generating advertising clips.

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Presented in May, Veo generates videos of up to six seconds in 1080p resolution with a wide variety of visual styles, such as landscapes and time lapses. Google claims it has optimized the model for businesses, now allowing the creation of videos in 720p and in landscape or portrait formats. “Since its launch, we have improved Veo for enterprise customers,” stated Warren Barkley, product director at Google Cloud, in a statement. “We will continue to add capabilities, as we have done with other models in Vertex AI.”

The model also stands out for understanding visual effects like explosions and basic notions of physics, although it is not perfect. Sometimes, objects inexplicably disappear or the physical dynamics are incorrect, representing, for example, cars that move in a completely unrealistic way (limitations that reflect the current challenges of generative AI). Additionally, Veo allows editing specific regions of a video and creating longer projects, competing with tools from Adobe, OpenAI and other companies.

Google has trained Veo with large volumes of videos and claims that it uses publicly available data. However, this focus on legality does not put the company in a good position, given that it does not offer mechanisms for creators to remove their content from the datasets used for AI training. That said, to avoid other types of legal issues, Google has included filters for violent or explicit content and has implemented a compensation policy for Veo users in Vertex AI.

The model has already been integrated into YouTube Shorts and other platforms. However, the risks of this technology being used to create “deepfakes”, as well as the impact on the creative industry, where thousands of jobs are expected to be affected by AI, make Google currently adopt a cautious approach with Veo.

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