Voice actress from Baldur's Gate 3 warns: the use of AI can ruin your company's reputation

Samantha Beart, who plays Karlach in Baldur’s Gate 3, has raised her voice against the use of artificial intelligence technologies by certain CEOs in the entertainment industry, who are seeking short-term profits. In an interview with Edge, Beart warned that this approach could cause significant reputational damage in the long run. “Ultimately, it will destroy your reputation, your company, everything,” the actress stated, emphasizing that actors will not give up in their fight against AI, as it threatens their ability to work in a sector they consider deeply artistic.

A short-term perspective on things

Beart also expressed his concern about the current state of the industry, pointing out that there are executives who see video games merely as an opportunity for return on investment, without a true understanding of the medium. “The dream of the tech industry is to sell their company at an inflated price and walk away,” he commented, suggesting that this mentality is affecting video game studios.

Beart’s voice resonates at a critical moment for voice actors, who are part of the SAG-AFTRA union and have been on strike since July 2024. AI has become one of the central points of the negotiations, generating tensions between workers and companies in the sector. A recent study revealed that most video game developers use AI technologies, despite concerns about the potential loss of jobs among human workers.

For his part, the CEO of Electronic Arts, Andrew Wilson, has stated that although AI could lead to job losses in the short term, in the long run he expects it to create more job opportunities, a pattern that has been seen in previous labor revolutions. In related news, a video showing Aloy from Horizon in an AI assistant demo generated criticism from both the community and the actress who voices her, Ashly Burch, who also denounced this use of technology.

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