If we recently talked about how Twitter looks like a television series, the “season” of 2023 would be raising great expectations among the audience for a very specific reason: Elon Musk will retire (or at least he promised). With 575% in favor of “Yeah”, the survey that Musk himself did to decide whether or not he should remove himself from office sentenced his fate on the social network.
For this reason, the current sole owner and administrator of Twitter will have to find a new CEO who, according to his own words,” is “dumb enough to take the job”. Silly or not, it is clear that the new CEO will have to take charge of a social network where the spread of hate and misinformation is the order of the day, and that, according to Musk, “loses 4 million dollars a day”. Who will be the person who will replace him? These are some of the possible options.
We start with a heavyweight of social networks. Kevin Systrom is the co-founder and former CEO of Instagram, a position he held until 2018, when he had some friction with the lord and master of the current Meta, Mark Zuckerberg. When we talk about Systrom, we are talking about a man who created and managed one of the most successful social networks in the world until selling it to Facebook for no more and no less than 1 billion dollars.
While it is true that he is currently rich enough to bury us all, and that most likely, in the case of receiving Musk’s invitation, he would reject it because he doesn’t need (or want) to get into such a mess, a profile like his would be ideal to give Twitter back the lustrum it has lost.
The former chief operating officer of Meta (when it was still called Facebook) is another strong option for Musk. Sandberg has a long and successful professional career, in which she has been vice president of online sales and operations at Google, as well as a member of the board of directors of Disney. In addition, he has a great reputation with advertisers and many contacts of interest to Musk.
From what is known of her current life, she would most likely not be willing to accept the offer, as she is very happy with her family, and her moral compass seems to be facing just the opposite side than Musk’s, as she manages a foundation, called Sheryl Sandberg & Dave Goldberg Family Foundation, which carries out various philanthropic projects.
If we talk about the success of TikTok in the West, we must talk about Vanessa Pappas. The current COO of the short video company would be another great option for Musk if he wanted to boost his monetization systems. I mean, we’re talking about the woman who launched YouTube’s first content creator program.
Her profile may not be as advertiser-oriented, which could rule her out if this were Musk’s main focus in managing Twitter, but her vast experience engaging with content creators could give Twitter the lifeblood it needs to change its revenue streams.
If we have mentioned TikTok and YouTube, we could not miss the name of another of the great social streaming platforms. Emmet Shear is the co-founder and current CEO of Twitch, a company he sold in 2014 to the almighty Amazon for 735 million euros. Yes, almost nothing.
Despite his inexperience in managing publicly traded companies (Musk intends to take Twitter public in a few years), he would be the ideal profile to turn the social network of tweets into an interesting platform for video content creators.
No, this option is not (entirely) a joke. Elon Musk has already dropped his sympathy for Donald Trump on more than one occasion, whose Twitter account he restored a few months ago after conducting a public survey. With Trump, we are talking about a successful businessman who has written a bestseller, starred in TV shows for years and, to top it off, has become the president of the United States.
Yes, maybe age is a “complex” issue and maybe Musk wouldn’t be interested in someone that old, but knowing how much love Trump has always had for Twitter, and how ironic it would be if the person behind one of the social network’s most famous suspended accounts became its CEO, maybe the idea wouldn’t be so far-fetched.