Yahoo announced today that the company would stop honoring Do Not Track settings in web browsers. The Do Not Track standards allow users to opt-out of targeted advertising, which relies on collecting some user data.
This move shouldn’t be surprising as Yahoo stands to benefit from selling targeted ads on its sites. Google also relies on collecting browsing data to sell targeted ads.
Yahoo says it has yet to see a successful single standard for opting out of targeted ads. The company still offers users the ability to change opt out of targeted ads in their Privacy Center.
Via: The Verge