Yahoo! is partnering with Twitter to offer select tweets within Yahoo!’s news feed featured on its homepage. With this new deal, Twitter will offer up relevant and personalized tweets in Yahoo!’s news feed.
This announcement makes sense as Yahoo! tries to reinvent itself as a mobile focused company. Last month, Yahoo! launched completely redesigned apps for Android and iOS, which featured Summly, a technology that trims stories down into digestible summaries. The new applications also offered customizable newsfeeds for its users so only relevant stories will be shown. Twitter integration is one more service that allows users to create custom streams.
The roll out will happen over the next few days to all US desktop and mobile web users.
[Source: Yahoo!]
