Popular video sharing and broadcasting site YouTube announced the launch of a live streaming platform today on their blog. The new platform would allow users to watch a variety of different media in real-time. Concerts, different types of sporting events and even news and interviews could soon all be watched the moment they take place. Some media is even streaming live right now from YouTube’s new Live browse page on-site.
There are already quite a few well-established live broadcasting and video sites up and running, like Justin.tv and Ustream. While this isn’t a new innovation in sharing and broadcasting video online, YouTube boasts over 2 billion views a day, making it the most popular site of its kind. It will be interesting to see how YouTube’s new offerings affect broadcasting currently streamed elsewhere on the web, as well as the long-term sustainability of these sites in terms of future viewership now that YouTube’s in the game.
The new feature is currently in beta form and only available to select YouTube partners that currently have accounts in good standing. In the coming months, YouTube hopes to roll out live broadcasting access to thousands of more partners as well.