YouTube will allow celebrities to discover their AI-made clones

The democratization of generative artificial intelligence has created new issues that still lack a definitive solution. One of the most common is identity theft through deepfakes, which are videos or images generated by artificial intelligence that mimic a real person. YouTube has joined the fight against this type of fraudulent content and, to this end, has decided to collaborate with the Creative Artists Agency (CAA).

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YouTube already announced last September that it would launch tools to detect any type of AI-generated content that simulated the appearance and voice of any creators. Now, the platform has taken another step forward with the announcement of its partnership with CAA.

In the note published on the official YouTube blog, they explain that celebrities will be the first to access an “initial phase” of this technology, “designed to identify and manage AI-generated content on YouTube at scale.”

It will be at the beginning of 2025 when these tools will start to be tested, initially available for elite actors and athletes. According to YouTube, this will serve to “perfect our product before making it available to a wider group of creators and artists.”

YouTube claims that this is just the “first step” of a much broader testing period. Over the coming months, the platform will announce new batteries of tests aimed at the most important YouTube creators and other prominent figures.

For now, YouTube already allows music labels to request the removal of songs that mimic an artist’s voice, in addition to requiring creators to label videos that contain AI-generated content. Whether these measures will be effective in preventing identity impersonations is something only time will tell.

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