SEO plays an important role for every organization, but even more so for companies that often operate large websites with tens of thousands of pages. For large properties, technical search engine optimization is an essential part of the overall strategy, as it can reveal optimization potential, areas for future growth, and highlight areas with deficits.
Helping millions of businesses, we found Botify, the world’s leading SEO platform that will unlock your maximum potential.
What is Botify?
Botify offers enterprise-level SEO services that focus on technical SEO, specifically analysis, AI-powered intelligence features, and automation.
Is Botify the same as Botify AI?
No, Botify is used to improve your SEO campaigns. Botify AI is an artificial intelligence chatbot that allows visitors to create and customize AI characters with consistent personality traits.
Our Rating
We are giving Botify a final score of 6.6 out of 10 after careful evaluation and testing. The service's advanced web crawling features and log file analysis, combined with AI-driven recommendations, make it a powerful technical SEO tool.
While it excels at that, the Botify platform lacks depth in other areas. It is not the right tool if you are looking for an all-in-one SEO solution, as it offers limited keyword research and competitor tracking functionality, among other missing features.
Botify's target audience
Botify only accepts enterprise clients. You can find various Botify reviews online that still highlight entry-level and professional plans alongside enterprise plans, but these are outdated and no longer reflect the company's services. It is also easy to confuse Botify with Botify AI, but these are two products from different companies.
As it stands, Botify is open only to enterprise clients. It is a useful and excellent tool for large companies operating websites with tens of thousands of pages or more, and a dedicated search engine optimization or marketing team.
Here is the summary:
- Enterprise-level organizations with large and complex websites.
- Marketing teams with sufficient capacity for advanced website performance analysis.
- SEO specialists who want to focus on technical SEO optimizations and search engine visibility.
What is Botify's biggest advantage?
Botify's bread and butter is its powerful SEO crawling and auditing capability. Customers describe it as an enhanced Google Search Console and we fully agree with that assessment, although it goes far beyond what Google offers.
The tools provided are really useful for deep crawling even the largest projects and the most complex websites. In fact, it can crawl millions of pages in just seconds, ensuring content updates are always tracked. It is also optimal for monitoring smooth migrations.
It is also capable of linking data from a wide range of external sources to accumulate and process all figures in one centralized location.
This data-driven approach and comprehensive reporting provide clients with key insights on the performance of each individual page, segments, and the entire business property.
AI-powered recommendations can highlight areas for improvement or growth. Support for AI search engines ensures future compatibility with emerging standards.
In summary, it is an excellent tool to increase discoverability and optimize the technical aspects of SEO.
What is Botify's biggest drawback?
Botify is available only to enterprise clients. Its information-centered approach can overwhelm new users at first, even when they have prior experience in SEO or marketing.
Additionally, other SEO tools may be required to cover areas that Botify does not support at all or lacks.
Main features of the service
The Botify platform offers a set of tools to unlock the full SEO potential of your company. Here are its main tools:
Traditional and AI search optimizations
Botify admite optimizaciones clásicas de SEO para tus páginas y optimizaciones para búsqueda de IA. Los motores de búsqueda tradicionales integran búsqueda de IA y los nuevos motores de búsqueda de IA jugarán un papel mucho más importante en el futuro también.
Sus características principales incluyen:
- Optimización de contenido para mejorar la visibilidad en los motores de búsqueda orgánicos.
- Monitoreo de la actividad de bots de IA en propiedades web.
- Pruebas de estrategias de búsqueda de IA a gran escala.
- Herramienta SpeedWorkers para descargar tráfico de bots y asegurar que los bots de IA puedan acceder al contenido.
Perspectives of real user queries
Todas las consultas de búsqueda de consumidores son capturadas e informadas por Botify, lo que permite un análisis más profundo de la intención de búsqueda y estrategias de búsqueda mejoradas.
Unified data and automation
PageWorkers permiten a los clientes implementar, probar y deshacer cambios a gran escala y sin necesidad de recursos de desarrollo. En lugar de ir y venir con un equipo de desarrollo, PageWorkers apoyan una amplia gama de automatizaciones directamente, tales como:
- Corregir URLs a gran escala, por ejemplo, eliminar páginas faltantes o con errores, implementar redirecciones o añadir etiquetas.
- Probar optimizaciones, por ejemplo, a través de pruebas A/B de SEO.
- Actualizar elementos de contenido para maximizar la tasa de clics.
- Evaluar el impacto en el tráfico de búsqueda.
PageWorkers ofrecen mayor eficiencia, ahorro de costos y mejor tiempo de valor en comparación con medios tradicionales de implementación y pruebas de cambios, según Botify.
Organic search analysis
Se proporciona un análisis completo de datos del sitio web si se integran servicios de terceros. Esto ayuda a los tomadores de decisiones a hacer decisiones informadas y educadas para mejorar el rendimiento de un sitio web.
Esto incluye descubrir cómo los consumidores navegan y llegan al sitio web. También pueden considerar la estacionalidad y comparar sus resultados a lo largo del tiempo.
- Informe detallado de análisis de palabras clave y segmentación.
- Análisis de contenido para mejorar visibilidad y rendimiento.
- Soporte para cifras de búsqueda, voz y búsqueda paga.
Discovering how search engines and AI bots view a website
Una de las capacidades principales de Botify es la habilidad de visualizar cómo los bots de motores de búsqueda y los bots de IA rastrean y ven el sitio web en cuestión.
Los atributos principales incluyen:
- Análisis diario de archivos de registros para obtener conocimientos precisos sobre el rendimiento del sitio.
- Optimizaciones del presupuesto de rastreo para garantizar que las páginas web más valiosas sean priorizadas.
- Entendimiento del tráfico de bots de IA.
Botify: Advantages and Disadvantages
After conducting our review, here are the main advantages and disadvantages to consider before adopting Botify for your business:
Advantages
- Very powerful SEO crawling, capable of finding duplicate content issues or missing SEO copies.
- Log file analysis.
- Real-time tracking and custom reports.
- AI-driven recommendations to optimize your pages.
- Provides a holistic view of site health by combining keywords, log files, and site crawls in a single report.
- Automation tools to make changes, measure their impact, and revert changes.
- Increases discoverability using real-world data.
- Integration with third-party services like Semrush, Google Analytics, Google Ads, or Google Search Console.
- Support for third-party log data, including Azure, Akamai, Cloudflare, Fastly, Salesforce, and Google Cloud Storage.
- Excellent for SEO teams needing to identify crawling-related issues and opportunities.
Disadvantages
- Steep learning curve, especially for new users and those who are not SEO specialists.
- Lack of keyword research and competitor tracking.
- Enterprise-level pricing model.
Main alternatives to Botify
Companies that do not have access to a complete SEO solution may want to consider evaluating those first. Affordable SEO services with a lower learning curve, such as those provided by Semrush or Ahrefs, offer a comprehensive SEO package with broader features that cover all the bases.
Botify is an excellent complementary service, as it excels in technical SEO and offers services in that regard that are on another level compared to these broader services.
Below is a list of alternatives to Botify and how they compare.
Botify vs. Lumar (Deepcrawl)
Lumar, formerly known as Deepcrawl, is another major technical SEO service for companies. The value proposition is identical: analyze traffic to improve performance and thus generate more traffic and revenue.
Verdict:
However, there are differences. Botify includes features such as
Botify vs. Conductor
Conductor combines technical SEO with content strategy, making it a more comprehensive place for SEO. Features include keyword ranking tracking, content ideas, and customer intent.
Conductor has the ability to integrate with third-party sources (Google Ads, Analytics, Search Console, etc.) to analyze competitor data, gain keyword insights, and plan campaigns.
Verdict:
Conductor's broader approach may appeal to a company looking for a more comprehensive SEO solution that covers all the main bases. Botify, on the other hand, helps clients dive deeper into the data to get even more out of it. The good news is that you can try Conductor for free.
Botify vs. Brightedge
Brightedge is another platform for medium-sized companies and businesses for SEO. It uses AI to provide insights and suggestions and is an all-in-one platform for search and web optimization needs.
Verdict:
Like the Botify platform, Brightedge is well prepared for future changes, including AI-driven SEO, but focuses on a broader spectrum. It is especially used by marketing teams looking to improve their advertising campaigns. However, it lacks the advanced logging and analysis capabilities of Botify.
Botify Prices: How Much Does the Service Cost?
The starting price of Botify.com is not publicly listed on the website, as Botify offers personalized pricing tailored to each client's budget and requirements.
Prices are not transparent, as they are based solely on personalized quotes. Additionally, although there is the option to book a demo, there is no free trial or guest access available to evaluate the service before signing up.
How to use Botify?
The best way to start is by booking a demonstration on the website. While the website offers some information about Botify's services, many resources are limited and only available to customers.
The Knowledge Base, for example, shows only some of the articles it contains. Most are reserved for customers. Similarly, the Academy, which provides information about supported attributes, is also only available to customers.
Instructions on how to navigate the platform are provided to guide new customers. The documentation is useful but only accessible after account creation, which we believe is a missed opportunity.
Suggested team composition
Botify offers an advanced set of SEO tools and services. We recommend an SEO specialist and a marketing specialist who focus exclusively on the provided tools.
The main tasks of the team include:
- Analysis of website traffic and performance.
- Optimization of web pages to improve search visibility.
- Analysis of AI bot traffic and optimization of web pages for AI content in search engines and AI services.
- Use of automation to free up resources for other tasks and testing.
In-depth training may be required to fully utilize the service.
Security Features and Compliance Information
Botify has a strong focus on security and compliance, which is necessary since its customer base consists solely of businesses.
Key attributes include:
- Full compliance with the General Data Protection Regulation (GDPR).
- No PII by default, as Botify focuses on site metrics and not user profiles.
- Support for SSO and role-based access.
- SOC 2 Type 1 Certification.
Botify Customer Support
Customers can contact Botify through live chat, email, and booking training sessions. Reports suggest that customer support is above average, but there is room for improvement.
Some users have complained about slow response times and unresolved issues, but this cannot be verified.
Customers can also access the integrated knowledge base and the Botify Academy, which can assist them with their requests.
Final thoughts
Do we recommend the service? Yes, but only for companies that want to get the most out of technical SEO. Botify offers top-notch crawling and log analysis features, and its AI-driven recommendations help understand even the largest amounts of data.
It is ideal for companies with dedicated SEO and marketing teams that want to dive deep into their KPIs to improve website performance.
The steep learning curve, lack of an all-in-one SEO solution, and price make it a barrier for smaller teams or companies lacking experienced technical staff.
