WHAT’S THE MEANING?
“Lifecasting” refers to the continual live streaming of events in a person’s life through digital media and usually involves wearable technology like webcams, microphones, and the like.
DID YOU KNOW?
Did you know that Twitch.tv started out as a single channel named Justin.tv featuring Justin Kan, who wore a webcam 24/7 and streamed his “lifecasts” online via laptop-backpack system? The initial response to Justin.tv was mixed. Some watchers enjoyed the innovative idea, while some disliked the reality show concept. One thing was certain though, viewers were really curious and kept asking how they could use the site to create their own online video streams. The site was divided into several content categories, although the gaming category was the one that grew especially fast, eventually becoming the most popular content on the site. In 2011, the company decided to spin off the gaming content as Twitch.tv and was launched officially on public beta on June 6, 2011, and has attracted more than 35 million unique visitors a month. During that period, Twitch has become the most popular e-sport and gaming streaming service, having been supported by significant investments of venture capital, with $15 million in 2012 and $20 million in 2013.
On February 2014, Twitch’s parent company Justine.tv was renamed Twitch Interactive, reflective of the increased prominence that gaming demanded as the company’s main source of income. Twitch was also made the official live streaming platform of the premier trade event for the video gaming industry Electronic Entertainment Expo.