DID YOU KNOW?
Did you know that since its beginnings in 1990, 19 Fire Emblem titles have been released by Intelligent Systems and Nintendo? With 15 installments in the original series, the Fire Emblem franchise as a whole has sold nearly 10 million units worldwide. 4 spin-offs have been released, including the first Fire Emblem game to be released on mobile platforms, Fire Emblem Heroes. According to Sensor Tower, Fire Emblem Heroes has raked in $295 million in revenue in a year from its release in February 2017. It is considered to be the most successful Nintendo mobile game, with almost five times the profit of 2016’s Super Mario Run.
The financial success of Fire Emblem Heroes can be attributed to the monetization scheme employed in the game. Unlike in Super Mario Run, where players are asked to pay to unlock the full version of the game, Fire Emblem Heroes is entirely free-to-play. However, it uses the gacha mechanic for microtransactions. Players pay real money in exchange for the in-game currency, which they then use to “summon” a random hero. Some heroes are common while some are rare, and players use more and more of the currency to try and get the rare heroes. The gacha mechanic is famous in Japanese mobile games.