Contently is one of those tools that have changed the way companies manage their content. If you have ever wondered how you could improve your marketing strategy without complicating your life too much, this platform promises to be the solution to all your problems. With a focus on content management and creation, Contently’s purpose is to make work easier for both businesses and independent creators.
In this article, we will analyze in depth what makes Contently such an attractive option, the type of audience that can make the most of it, and the alternatives available in the market, among many other details. If you are looking for a solution to improve your website content strategy, this analysis will help you decide if Contently is the most suitable platform for you.
What is Contently?
Contently is a content marketing platform focused on helping businesses plan, create, and optimize their digital content. Its main goal is to offer a comprehensive solution for brands that need to manage content strategies more efficiently, designed for both large corporations and startups and agencies looking to improve their digital presence through content.
Founded in 2010, Contently has grown to become one of the most prominent platforms within content marketing, with a focus on technology and automation that has positioned it as a very popular choice among companies seeking a scalable solution. Over the years, the company has worked with high-profile clients and has received various awards in the marketing and technology sector.
Among its main features, Contently offers access to a global network of content creators and advanced analytics and optimization tools; all accompanied by a user-friendly interface designed to facilitate collaboration among teams. So, if you are looking for a complete solution for content management, in the following sections we will explore in detail its functionalities and how it compares with other tools on the market.
Why Contently?
After in-depth analysis, we have assigned Contently a score of 8.3 out of 10, highlighting its ease of use, the quality of generated content, and its advanced analytics tools. However, both its high price and steep initial learning curve for new users definitely work against it.
Among its positive points, Contently stands out for offering high-quality content created by specialists from around the world, as well as facilitating collaboration between teams and providing detailed analytics to optimize strategies. On the downside, some users mention that customization within the platform is quite limited and that its cost can be prohibitive for small businesses.
Contently is ideal for all brands that depend on content as a fundamental part of their marketing strategy, such as large corporations, agencies, and media outlets. That said, those seeking a more affordable option or one with easier implementation should consider competitor tools like HubSpot.
Highlights of Contently
Contently offers a series of features that make it a leading platform in content management. Below, we detail its most outstanding functions and how they can improve the marketing strategy of any business:
Content Creation and Storage
Contently facilitates content production and management by providing a centralized space where teams can store, organize, and access their assets. This allows for smoother collaboration and prevents the dispersion of files and documents across multiple tools.
Content Campaign Management
The platform enables the planning and execution of content marketing campaigns across multiple channels. With its integrated workflow system, teams can coordinate content production and ensure each piece reaches the right audience at the right time.
Audience Personalization and Segmentation
With a high satisfaction rating in this area (93%), Contently allows for content to be personalized according to the target audience’s interests and behaviors, increasing campaign effectiveness and improving conversion.
Editorial Calendar and Workflows
To optimize organization, Contently includes an interactive editorial calendar and task management tools. These features facilitate coordination among teams and help maintain a structured and efficient workflow.
Analysis and Measurement of Results
Contently provides advanced analytics tools that allow evaluating content performance, including detailed metrics and customized reports. Thanks to these, businesses can measure the impact of their strategies and adjust their campaigns to maximize return on investment.
What sets Contently apart from its competitors?
Contently stands out in the market thanks to its powerful combination of advanced technology and a top-tier network of content creators. Unlike other platforms, it not only offers management and analytics tools but also provides access to highly specialized writers, editors, and designers, ensuring quality content without the need to outsource.
Its audience personalization and segmentation system is another differentiating factor, with a 93% satisfaction rate, allowing brands to offer optimized and highly relevant content for their target audience.
Another unique feature of Contently is its focus on content analytics. While many platforms focus solely on publishing, Contently provides detailed reports on content performance, measuring the real impact of each piece on the marketing strategy. Additionally, its compliance with security standards such as SOC2 and GDPR makes it a trusted option for companies handling sensitive data.
Although its price may be a barrier for some companies, it delivers on its promise by offering a comprehensive solution for brands looking to professionalize and optimize their content strategy.
Pros and Cons of Contently
Below, we analyze the main pros and cons of Contently so you can evaluate if it is the right tool for your needs:
Pros ✅
- Intuitive and easy-to-use interface.
- Features a global network of content creators made up of writers, designers, and strategists specialized in various industries.
- Powerful content analysis tools.
- Access to a network of specialized content creators.
- Highly rated customer support (95% satisfaction).
- Advanced security with SOC2 and GDPR compliance.
- Efficient management of content campaigns.
Cons ❌
- High price, not very accessible for small businesses.
- Somewhat limited customization options.
- Lack of advanced ROI forecasting tools.
- No apps for mobile and desktop devices.
Audience: Who is Contently for?
Contently is a platform designed for various types of B2B and B2C companies, but not all will find it the best solution for their needs. Below, we break down which types of businesses can get the most out of it and which ones might benefit from other alternatives:
Who can benefit most from Contently?
- Large businesses: Organizations with advanced content management needs and detailed analysis to optimize their marketing strategy.
- Marketing agencies: Agencies that handle multiple clients and content planning campaigns, enabling them to manage everything from a single place.
- Content strategists: Professionals looking for an all-in-one solution to plan, manage, and measure content performance.
- Corporate marketing teams: Businesses with internal marketing departments that require collaborative tools and advanced asset management.
- Media and publishers: Content businesses seeking to optimize their editorial workflow and content distribution.
Who might need another tool?
- Small businesses: The high cost of subscriptions can be a barrier for businesses with limited budgets.
- Startups with limited resources: Although the platform is powerful, it can be excessive for early-stage companies with basic content needs.
- Teams requiring advanced customization: Those seeking tools with deeper customization options may find Contently limiting.
- Businesses relying on advanced ROI forecasting: The lack of predictive tools can be a drawback for businesses that prioritize precise measurement of return on investment.
Reasons to switch to or adopt Contently
When considering adopting Contently as a content marketing platform, it is essential to evaluate both the reasons users choose this tool and the reasons they look for alternatives. Below, we present the main factors influencing these decisions:
Reasons to choose Contently
- Integration with marketing workflows: Contently adapts well to established content strategies, facilitating its implementation.
- Better user experience: Compared to older platforms, Contently offers a more intuitive and modern interface.
- High-quality content: The platform allows access to a wide range of content specialists, ensuring the creation of top-notch material.
- Advanced analytics: Contently provides detailed tools to measure content performance and its impact on the marketing strategy.
- Strong customer support: With a 95% satisfaction rate, Contently's technical support is fast and effective.
Contently Pricing and Discounts
Contently does not display its prices publicly, so it is necessary to contact Contently's sales team directly to obtain detailed and personalized subscription information. All partnerships with Contently include four main components:
- Subscription Type: Subscriptions are annual and offered per team, not per individual user. This means that regardless of whether a team consists of 3 or 300 people, the subscription cost is the same. Additionally, if multiple teams within an organization subscribe together, they can receive discounts greater than 40% on each subscription.
- Content Creation Budget: This budget, agreed upon in the partnership contract, is used to pay freelancers from Contently's global network who produce content on behalf of the company. Contently provides pricing guidelines to assist in planning, but rates are negotiable with the freelancer network. If the company already works with external freelancers, Contently can integrate them into its platform to continue collaboration and payment management.
- Specialist Selection: Contently offers specialists in editorial, creative, and strategic areas to ensure success in content production. Depending on the company's needs, specialists such as editors, multimedia project managers, or content strategists can be selected.
- Enterprise Service Level: Contently provides its clients with three levels of adoption and optimization services. These services, comparable to personal training packages, are designed to ensure the team effectively adopts the platform, meets their programmatic goals, and optimizes their success with Contently.
It is important to highlight that Contently does not offer a free version or trial of its platform. Additionally, according to analyzed sources, businesses can spend between $50,000 and $200,000 - or more - per year on annual subscriptions to access and use Contently's software.
Implementation, training, and documentation
The implementation of Contently is a quite smooth process and highly valued by users, to the point of being ranked as the number 1 in its category. The platform stands out for its ease of configuration, allowing users to start using it without the need for major technical adjustments.
The administration of Contently within a business is usually handled by the marketing team, as the platform is primarily designed for content management and digital strategy. In most cases, between 4 and 6 employeesare assigned to manage the platform, which enables a proper distribution of tasks and efficient use of the tools it offers.
Regarding training, Contently offers various resources to help new users become familiar with the platform. There are guides, detailed documentation, and learning materials, although some users report experiencing a somewhat steep learning curve at the beginning.
Usability and Interface
Contently stands out for its ease of use and an intuitive interface that allows users to manage their content without any kind of complications on a platform that has been designed with marketing professionals in mind, offering them a clean and organized design that facilitates navigation.
Most users agree that the learning curve is minimal for those with content management experience, although they also state that some advanced features may require some initial exploration and that approval processes within the platform can be somewhat slow when involving multiple departments, which could affect the workflow speed in larger organizations.
Security Features
Contently meets high security standards, including certifications such as SOC2, ISO 27001 and compliance with data protection regulations such as GDPR. This ensures that the information stored on the platform is protected with advanced security measures and regular audits.
Additionally, it offers secure authentication options, including two-factor authentication (2FA) and single sign-on (SSO), which help enhance access security and reduce risks related to compromised credentials.
Reporting and Analytics Features
Contently offers a robust analysis and reporting system that allows businesses to measure the impact of their content in real time. Through its advanced analytics dashboard, users can access detailed metrics on the performance of each piece of content, audience engagement, and return on investment (ROI).
Reports include graphic visualizations and interactive dashboards that facilitate data interpretation, greatly helping to optimize content strategies based on concrete information.
However, some users have noted that they would like to have more advanced predictive analytics tools to improve long-term outcome forecasting.
Customer Service
Contently offers support through email and live chat (both with an AI called ATLAS and a support team member if the AI does not resolve your issue). The response time is highly valued, highlighting the speed and efficiency of the support team. However, some have noted that they would like more proactivity in communication from technical support, especially in resolving recurring problems.
Competition: What is the best alternative to Contently?
Contently is a powerful solution within content marketing, but there are several alternatives that may be more suitable for certain users depending on their needs and budget. Below, we analyze the main available options and their key advantages over Contently:
HubSpot
A more affordable option than Contently that offers a comprehensive marketing tool suite. HubSpot's strength is marketing automation and ease of integration with CRM, making it a very attractive option for businesses looking for an all-in-one solution without a high cost. However, its focus on content creation is not as advanced as Contently's.
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CoSchedule
CoSchedule is ideal for those looking for a tool focused on content organization and scheduling. Its strength lies in the management of editorial calendars and the strategic planning of posts, making it a great alternative for small to medium teams that need to maintain efficient scheduling without paying the high cost of Contently.
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ClearVoice
ClearVoice stands out for its freelancer marketplace, which allows businesses to access content creators more flexibly. It is a good option for businesses looking to outsource content production without committing to a full content management platform. However, it lacks the advanced analysis and strategy tools offered by Contently.
Content marketing at a price not affordable for every budget
Contently is a robust and well-structured content marketing platform, primarily designed for businesses looking to enhance their content strategy with advanced planning, creation, and analysis tools. Its ability to connect users with a global network of high-quality content creators and its focus on optimizing content performance make it a very prominent option within the sector.
We recommend Contently for large corporations, marketing agencies, and media outlets that need a comprehensive platform to manage large-scale content strategies. Its advanced analysis and automation tools, along with an intuitive interface, allow optimizing the production process and maximizing content impact on the audience.
That said, it is important to make clear that it is not the best option for small businesses or startups with tight budgets, as its pricing model can be prohibitive. Additionally, those businesses requiring advanced customization or predictive ROI tools might find certain limitations in the platform.
Ultimately, Contently is an excellent investment for companies that value high-quality content and want a centralized platform for managing and optimizing the performance of their marketing strategy. If you want to start creating content through a network of highly qualified specialists and find the expense justified, Contently is your platform.
