How much does Semrush cost? Prices, plans, features, and reviews (2025)

Semrush is a marketing and SEO suite that combines research, measurement, and execution in a single dashboard, with tools for keyword research, competitor analysis, rank tracking, technical audits, content management, and paid advertising. As a market benchmark, Semrush’s prices and tiered plan structure enable us to adjust our spending according to the actual pace of our campaigns, from individual projects to complete portfolios in agencies and medium-sized companies. Among Semrush's advantages over other SEO tools stand out the quality and quantity of information it offers, as well as the variety of advanced features to optimize a website's positioning.

Its proposal is clear: complete functionality, usage limits by volume, and precise expansions as the project grows. Semrush is considered one of the best SEO software programs due to the quality of its features and the extensive data and information it provides for analyzing and improving digital strategies. The philosophy of Semrush pricing relies on a tiered SaaS subscription model — Pro, Guru, and Business — where we offer discounts for annual subscriptions and the possibility to add extra seats.

Additionally, Semrush helps companies enhance their website positioning through keyword analysis, search engine optimization, and traffic analysis, facilitating strategic decision-making based on reliable data. Considering its convenience, let’s discuss Semrush pricing, explain how its free trial is structured, and ultimately, present all the data to clearly see how much Semrush costs and which plan best suits our goals.

Semrush Pricing Model

Semrush offers a tiered pricing model, with a base price per plan that includes one seat and the option to expand with additional users and add-ons. Each type of plan includes different functions and applications, tailored to the specific needs of each user. In this way, prices scale very predictably and come with a 17% discount if we choose to pay annually, which is also very useful from the perspective of stabilizing the marketing and SEO budget throughout the year.

The plans differ in what we can analyze and how much data we can consult, including simultaneous projects, keywords to track, results per report, crawled pages, and access to history and API. Based on this, Semrush plans and prices propose a scaling designed to fit small teams that are just starting and also operations that already work with multiple brands. Additionally, Semrush periodically updates its prices and features to meet market demands.

From here, let’s look at the key features of Semrush’s pricing model:

• Three main levels (Semrush Pro, Semrush Guru, and Semrush Business) that progressively expand limits and functions, including projects, tracked keywords, results per report, and audited pages.
• One seat is included in the price and expansion for additional users in each plan: this way, we can precisely align who creates, automates, and reports within the platform.
• Discount for an annual subscription with more competitive monthly prices, which is interesting as a mechanism for forecasting and controlling expenses.
• Advanced functions are tied to higher levels, such as historical data and API access, as well as metrics like Share of Voice.
• Catalog of add-ons (Semrush .Trends, Agency Growth Kit, Semrush Local) that expand specific capabilities, especially aimed at agencies and local businesses.

Semrush Pro

Semrush Pro is the entry point for beginners and individual projects. It includes all the basic tools needed for SEO operations and creating content with daily reliability, although with the typical limits of a compact package.

• Monthly price: $139.95 (~119.15 €/month)
• Annual price: $1407.96 (~1198.72 €/year)

Main features of Semrush Pro

This plan includes keyword research, competitor analysis, position tracking, and a technical audit, sufficient to manage one site or even several assets of a brand.

Let's see its features.

• Up to 5 active projects to centralize domains and subdomains without having to duplicate research and optimization efforts.
• Keyword Research and Competitor Analysis with up to 10,000 results per report to efficiently find gaps and prioritize content well.
• Daily Position Tracking with up to 500 keywords to monitor visibility and SERP fluctuations.
• Backlink Analysis and technical audit with up to 100,000 pages/month to detect both risks and opportunities in authority and performance.
• Scheduled PDF reports (up to 5) to distribute results to internal teams as well as clients.

This plan is designed for freelancers, solopreneurs, and in-house teams seeking a complete yet lightweight operation, with sufficient control over keywords, links, and site health. A plan where Semrush’s price is more competitive.

Semrush Guru

Semrush Guru is a plan designed for small businesses and growing agencies, offering access to historical data and the entire content ecosystem to substantially accelerate research, production, and implement a continuous improvement system. This plan provides more space for projects and monitoring.

• Monthly price: $249.95 (~212.80 €/month)
• Annual price: $2499.96 (~2128.43 €/year)

Main features of Semrush Guru

Includes everything we have seen in the Pro plan and adds features designed for scaling: historical data, availability across multiple locations and devices, AI for tracking, and a content marketing platform, ideal for teams managing multiple markets or product lines.

Highlights include:

• Up to 15 projects for brands, countries, or business clusters that can follow differentiated strategies.
• Historical data to compare trends and seasonality, with a clear view of growth over extended periods.
• Location and device data to precisely measure the performance of local, mobile, and desktop campaigns.
• ChatGPT and AI tracking mode, which substantially accelerate repetitive tracking and variation analysis tasks.
• Content marketing tools with topic research, SEO writing assistant, and templates to avoid starting from scratch in producing and optimizing pieces.
• Integration with Looker Studio for executive-level dashboards, facilitating committee oversight and quarterly reviews.

This plan is designed for SMEs that already publish consistently, for e-commerce businesses with well-curated catalogs, and for agencies managing multiple accounts.

Semrush Business

Semrush Business is designed for agencies and mid-market companies that handle large volumes of data, need Share of Voice, and require integrations with their own systems through the API of the service. It offers extended limits and enhanced support for demanding operations.

• Monthly price: $499.95 (~425.65 €/month)
• Annual price: $4999.92 (~4256.86 €/year)

Main features of Semrush Business

Includes everything from the Guru plan plus advanced metrics, API access, extended limits, and assisted migration. With this, it is ideal for structures with multiple brands, many assets, and internal dashboards.

Highlights include:

• Up to 40 active projects for wide portfolios and parallel teams, with differentiated responsibilities according to the business line.
• Share of Voice to measure our visibility by search volume and guide investments in different categories.
• Expandable limits on reports, keywords, and crawls, supporting a continuous analysis pipeline. Thanks to this feature, it is possible to analyze more data and gain a competitive advantage over others.
• API access to integrate Semrush into data warehouses and internal dashboards, with a credit system based on usage.
• Migration from third-party tools, with assistance from the Semrush team to accelerate initial onboarding and quickly consolidate data.
• PLA Analytics to shape Product Listing Ads campaigns and gain a deep understanding of the shopping space.

Unlike Google Analytics, Semrush offers specific functions for competitor analysis and SEO positioning, allowing the identification of competitor strategies and more focused traffic optimization.

This is the reference plan for performance agencies, marketplaces, and companies with an international presence that prioritize large-scale data management and the creation of custom dashboards, as it enables the integration of SEO, paid advertising, and content in a single operation.

Enterprise Plan and Semrush Demo

Without the price being publicly listed, if we have needs beyond the plans we just saw, we can opt for the Enterprise option, which includes customized limits, SSO, and specific agreements, all under budget. A key advantage of this plan is the possibility of having a solution fully tailored to each company's specific needs.

We can request a Semrush demo to test the infrastructure with our real data. The demo can be tailored to the specific location or environment of each company, enabling the tool to be evaluated under real-world conditions. This level enables security configurations and the option of dedicated support, along with more demanding SLAs, with rates tailored to the requirements and more complex structures.

Semrush Free and Trial Versions

To evaluate the platform before subscribing, Semrush offers a 7-day free trial, available in the Pro and Guru plans, providing full access to all its features. During this period, we can check the rank tracking, audits, reports, and the entire research system to assess Semrush prices in relation to the impact observed in a real campaign.

Besides the free trial, we also offer a free option with a limited account, which includes a single project, tracking of 10 keywords, and 10 daily reports, ideal for very specific operations or training purposes. Although limited, the free account allows us to familiarize ourselves with the interface and workflow, serving as a starting point as we define the roadmaps and processes.

Hidden costs and precautions of Semrush

The pricing page is clear, but it is also true that some factors can increase the total budget if we scale in users, add-ons, or API consumption. Therefore, it is advisable to plan reporting, seat distribution, and the limits of each project. In general, there are several aspects to consider:

• Additional users are charged per seat: in Pro, approximately €45/month per user, in Guru, approximately €80/month per user, and in Business, approximately €100/month per user. This invites us to clearly define who creates, who automates, and who consults.
• Strategic add-ons contracted separately: Semrush Trends, Agency Growth Kit, and Semrush Local, with typical amounts between €20 and €200/month depending on scope and volume.
• API usage with credit system (API units): the Business plan includes access, but certain consumptions may require additional packages for specific integrations.
• Project limits per plan (5, 15, 40): each project represents a domain we monitor. It may be advisable to group several assets and clearly define a taxonomy to optimize the quota.
• Volume quotas in crawls, reports, and tracking: if our throughput increases with seasonal campaigns, planning expansions in advance helps avoid bottlenecks at key moments.
• Support and onboarding packages at advanced levels: in complex structures, service agreements, and guided sessions, although they have a cost, accelerate adoption and reduce risks during the initial migration.

Semrush Price Comparison Table

To summarize plans and prices, let's gather the monthly and effective annual amounts in a single view. This is the situation.

Conclusion

After analyzing the Semrush plans and pricing, it is easier for us to align our expectations with the budget and plan what to activate now and what to reserve for later stages. Semrush prices are better understood by combining project limits, historical data, and actual API usage needs, as well as quantifying the impact of a good Content Marketing platform on our pipeline.

One of Semrush’s main advantages compared to other options is its ability to optimize link-building strategies and enhance the performance of each page, which can significantly impact web ranking.

Thus, when we discuss what Semrush is and its cost, we refer to a tool whose value-per-use focus is enhanced by its comprehensive suite, including daily tracking, competitor analytics, backlinks, and technical audits, all accessible from the first plan.

The keys to choosing the right plan include analyzing each page of our website, considering essential factors such as obtaining backlinks, and comparing alternatives like Ubersuggest, which also offers competitive analysis and audits at a lower cost.

With well-defined Semrush plans and add-ons activated at the right time, we have an environment that integrates SEO, content, and paid campaigns, supporting consistent growth.