Amazon is going to launch a new generative artificial intelligence feature that takes information from an external website of another seller and generates an Amazon product page for the item, with a written description and images. Yes, more jobs will be lost due to a new AI tool.
The goal is to help sellers reduce the time it takes to bring a product from a different website to Amazon, explained by the American company itself.
Amazon warns sellers that if they decide to paste a URL to create the product page, they must be the owner, the rights holder or have the license to use the content of the link. Otherwise, Amazon says it can take legal action if it discovers that the seller misrepresented their ownership of the website.
It will be available for sellers in the US in the coming weeks
The company claims that sellers have adopted the AI tools that Amazon has launched so far. For example, Amazon’s AI-powered product text generation service has “almost 80 percent” of users who accept AI-generated ads with little human editing.
Amazon has launched many AI tools in recent months: for sellers, Amazon has launched AI tools to generate photos and create product texts; and for buyers, Amazon introduced Rufus, an AI chatbot designed to answer buyers’ questions about items, suggest similar products, and compare models.
Amazon has been investing in generative AI across the company. Its AWS cloud service hosts several AI models and has also launched a text-to-image generator.
