Apple expects its most expensive iPhone to date… to be the best-selling iPhone ever

The higher the price, the better the sales?

Apple expects its most expensive iPhone to date… to be the best-selling iPhone ever
Chema Carvajal Sarabia

Chema Carvajal Sarabia

  • Updated:

Apple is the company that sells the most phones in the world… behind Samsung. For that reason, iPhone sales are in the hundreds of millions each generation. And for the iPhone 15, Apple expects the trend to turn toward exclusivity.


For the upcoming iPhone 15, the Cupertino, California-based tech giant plans to sell more units of its most expensive model than any other version.

Famed Apple-specialized tech analyst Ming-Chi Kuo wrote late Monday that the iPhone Pro Max, which according to some rumors has also been dubbed the iPhone 15 Ultra, will account for up to 40% of all iPhone 15 shipments.

Best-selling of its siblings and more than the previous generation

That’s easily the highest share of the four editions expected to debut next month sometime around Sept. 12.

More than that, Kuo said he expects shipments of the most expensive iPhone to grow by 10 to 20% more in the first half of 2024 compared to the iPhone 14 Pro Max in the same period this year.

And that’s because the changes number in the dozens. For one thing, it is expected to ditch its aluminum frame and go with a stronger, titanium body.

The more expensive iPhone 15s is also expected to include an “Action” button instead of the usual mute button, which will allow users to quickly access certain apps or functions without having to search the home screen.

It could also have more RAM and a periscope-like rear camera sensor. According to Kuo, Apple’s move in this direction will increase the number of periscope sensor shipments by 70% through 2024.

There is still speculation that these new additions will also mean an increase in cost. Kuo also said that periscope lenses cost three to four times more than other high-end sensors.

That, plus the other Pro additions, have given credence to rumors that the initial costs of the iPhone 15 Ultra could be between $1,200 and $1,300, more than the current iPhone 14 Pro Max versions.

That jump in price could dampen Apple’s sales expectations, which to be clear have not been doing very well since last year. Apple CEO Tim Cook signaled an overall slowdown in smartphone sales during his most recent quarterly earnings report.


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Chema Carvajal Sarabia

Chema Carvajal Sarabia

Journalist specialized in technology, entertainment and video games. Writing about what I'm passionate about (gadgets, games and movies) allows me to stay sane and wake up with a smile on my face when the alarm clock goes off. PS: this is not true 100% of the time.

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