Substack Takes on Twitter with Latest Notes Feature Release

Substack, the world’s largest newsletter platform, has now launched its new feature: Notes. Conceptually, Notes could be considered direct competition to Twitter, one of the reasons that would have led Elon Musk, the CEO of the social network, to censor content related to Substack on its platform.

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With no character limit, according to The Verge, Substack’s Notes has a dedicated tab, separating the newsletter function from the inbox and Chat tab threads. According to Substack, users can use Notes to share content such as “posts, quotes, comments, images and links”, much like Twitter.

Users can interact with other people’s notes with three buttons: “like,” “reply” and “restack” (whose symbol, name and function are virtually identical to Twitter’s “retweet” button). Uploaded posts will not appear in subscribers’ inboxes, but will appear on the Substack website and app. These do not support videos at the moment, but 6 images or GIFs can be attached, two more than on Twitter.

Similar to Twitter, there are two main feeds within the Notes tab: “Home”, which shows both content from the people you are subscribed to and other recommended writers, and “Subscribed”, which shows only the posts of those writers you are subscribed to, in chronological order.

With this feature, Substack hopes to make it easier for the platform’s editors to gain subscribers through new content, as well as expand their reach. In addition, the arrival of Notes means the end of the dependence on Twitter by Substack’s editors, who, in order to share their publications and have greater visibility, had to use Musk’s social network.

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Good news, no doubt, for many copywriters around the world, especially those who were left in the lurch after the closure of Revue, Twitter’s newsletter feature.

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