News
Capcom has found the most iconic phrase of all the games it has published in more than 30 years
Capcom turns forty years old, and to celebrate, they have asked their fans what they believe is the most iconic phrase in their history.

- October 4, 2023
- Updated: July 2, 2025 at 1:04 AM

Capcom has been with us for forty years. Forty years of making video games have resulted in many things, but above all, it has led to the creation of iconic moments that we all remember. Unique characters, unforgettable situations, and memorable songs. Of course, there are also catchphrases that we all repeat almost comically because they have stuck with us. That’s why Capcom has decided to discover the most iconic phrase in its history. And for its fortieth birthday, they have found it.
To discover it, they decided to conduct a survey on their website, Capcom Town, asking fans to vote for their favorite dialogue line – the one they felt best represented their games. Unfortunately, some very memorable lines were left out, such as Ryu’s “Shoryuken,” but the five nominees were:
- “Objection!” from Ace Attorney
- “Itchy. Tasty.” from Resident Evil
- “So tasty” from Monster Hunter
- “Let’s party!” from Sengoku Basara
- “Tiun Tiun” (the sound effect when we die) from Mega Man
While the selection could have been better and less focused on Japanese culture, the result shouldn’t surprise anyone. With a massive 52% of the votes, the winning phrase was “Objection!” from Ace Attorney. A line Phoenix Wright shouted during trials, which has indeed become a meme and an extremely common catchphrase for an entire generation.
To celebrate the victory of this phrase, Capcom has created four wallpapers featuring characters from the other four games shouting “Objection!” as a tribute to the winner, in a heartfelt homage to the franchise. It’s a very endearing way to celebrate Capcom’s fortieth anniversary and, in the process, remind us that Ace Attorney is a great game that has recently arrived on Xbox Game Pass, in case you haven’t played it yet.
Cultural journalist and writer with a special interest in audiovisuals and everything that can be played. I'm not here to talk about my books, but you can always ask me about them if you're curious.
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