The world of the internet is much more complex than it seems to most people. Behind your favorite website, there is an infrastructure that would amaze even Leonardo Da Vinci himself. Today, we’re talking about a piece of news that internet enthusiasts are going to enjoy.
Google Registry (also known as Charleston Road Registry, a company owned by Google) has announced the launch of its latest top-level domain. This is none other than .ing.
Registrations for the new domain have already been opened, but those who sign up early will have to pay a substantial amount of money to gain early access to the new suffix.
What companies or websites can be hosted on the .ing?
In light of the launch of these new domains, Google has partnered with a handful of companies to demonstrate how names can be creatively registered.
Canva has registered draw.ing and design.ing, while Adobe has added edit.ing and sign.ing to its list for Acrobat.
Throughout the month of November and part of December, Google has introduced an Early Access Period (EAP), allowing customers to pay a one-time fee of over 1 million dollars for the privilege of having the first choice of the domain they desire.
The company 101domain has shared the details of the pricing structure for the EAP fees, starting at 1.1 million dollars in the first week and decreasing weekly to 340,000, 115,000, 35,000, and 11,999 dollars.
From there, daily reductions will be made, lowering the fee to $3,599, $1,299, $399, $379, $169, and $149.
General availability – without the exorbitant fee – starts on December 5th, by which time some of the most popular domains may have already been sold.
Earlier this year, Google announced it would be shutting down its Google Domains business, selling it to SquareSpace, with most customers already transferred. These moves are nothing but an attempt to shed the monopoly label, a practice heavily scrutinized in the United States.