The stadium, notable for its indoor and outdoor LED screens, was inaugurated by U2 over the weekend. That’s why you’ve seen the MSG Sphere all over social media during these days. Now, the exorbitant advertising price has been leaked.
The Las Vegas stadium, which cost $2.3 billion to build, features indoor and outdoor LED screens that make it look like a giant spherical screen from the outside and the most immersive cinema in history from the inside.
Of course, the venue is equipped with around 1,600 speakers, perfect for hosting sports events, movies, and musical performances. Its debut took place this weekend with a U2 concert.
The most expensive advertising billboard in the world
According to a Twitter post by @PitchDeckGuy, advertising on the MSG Sphere for just one day costs $450,000. Yes, almost half a million dollars for one day.
And if you want to rent the service for an entire week to promote a big event in Las Vegas, such as the Summer League 2023, the price comes down to a reasonable $650,000 for every 7 days.
The same Twitter user explains that advertising on the MSG Sphere is equivalent to getting 4.7 million daily impressions: 300,000 real impressions from the city’s residents and another 4.4 million from social media.
These numbers place the MSG Sphere as the most expensive billboard in the world (or it should), but in this case, the price is justified. For many people, this is the most incredible stadium ever built… and they’re not wrong.
Appearing on the MSG Sphere equals success and impact. And if we do the math, its price is justified.
If it cost $2.3 billion to build and advertising for one day costs $450,000, this is the time it will take for the construction company to recover the investment considering only advertising: 5,111 days or 14 years. Quite impressive.