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Lights, Camera, Algorithms: The Era of AI Actors Dawns in Hollywood

Hollywood's proposal includes the possibility of using AI replicas of actors "for all eternity".

Lights, Camera, Algorithms: The Era of AI Actors Dawns in Hollywood
Pedro Domínguez Rojas

Pedro Domínguez Rojas

This week, Hollywood actors confirmed that they are going on strike, joining their fellow screenwriters. The SAG-AFTRA union, which represents more than 160,000 actors, including entertainment heavyweights, announced that it was going on strike because of the poor working conditions for performers in an industry that is collapsing.

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But poor conditions are not the only reason for the strike. SAG-AFTRA’s chief negotiator, Duncan Crabtree-Ireland, revealed yesterday at a press conference that the Alliance of Motion Picture and Television Producers (Hollywood, so we understand each other) proposed to them, among other things, “an innovative IA proposal that protects actors’ digital images for SAG-AFTRA members.”

After questioning him about it, Crabtree-Ireland stated that “this ‘innovative’ AI proposal we were given yesterday, they were proposing that our background artists could be scanned, receive a day’s salary, and their companies would own that scan, their image, their likeness, and they could use it for the rest of eternity on any project they wanted, without consent and without compensation. So if you think that’s a groundbreaking proposal, I suggest you think again.”

Artificial intelligence is once again at the forefront of Hollywood strikes. The use of generative AI is also one of the main sticking points between Hollywood and screenwriters, who see their jobs in jeopardy in the face of the huge popularity of ChatGPT and similar AIs.

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Be that as it may, it is clear that the advance of artificial intelligence is unstoppable, and that many companies will try to take advantage of these tools to get rid of workers. If AI is not regulated in a short time and in all areas, all professions with a creative component could fall into the abyss and the whole world will pay the price.

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Pedro Domínguez Rojas

Pedro Domínguez Rojas

Publicist and audiovisual producer in love with social networks. I spend more time thinking about which videogames I will play than playing them.

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