It was a rumor that had been gaining strength for a while. Intel was going to do away with their most famous brand of the last 15 years, the “Intel Core i,” and rename their processors. AMD, their rival, is to blame.
Intel announced today that it is revising the branding of its consumer CPUs for the first time in 15 years, resulting in a simplified naming scheme that bears some resemblance to AMD’s Ryzen processor naming scheme.
Goodbye to the “Intel Core i” and generations
Intel’s new approach focuses on its “Core” brand and divides the chips into “Core” and “Core Ultra.” It also eliminates the iconic “i” from the identifiers of the i3, i5, i7, and i9 chips and stops using generational labels, such as “13th Generation,” to refer to its processors.
The rebranding also introduces new badges, which we will discuss later. These changes will begin with the release of the Meteor Lake processors later this year but will not be applied retroactively to existing chips.
Intel’s announcement comes after the new chip nomenclature appeared a month ago when processors with the “Ultra” designation were spotted in performance tests on a public database.
This latest rebranding effort by Intel follows other recent changes to their public image, such as the redesign of the iconic Intel logo and jingle, which received mixed reactions.
Intel has also recently phased out other classic brands within the company, such as Pentium and Celeron, which were once well-known names. That change was also met with some criticism.
According to Intel, the Meteor Lake chips represent a “turning point for design, manufacturing, and architecture” and offer significant advancements for the company and its customers. The changes in branding are said to be a response to customer requests for a simplified brand structure.
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