LinkedIn has announced that it will start rolling out a messaging feature for company pages next week. The feature has been tested since last year, but only with a select group of companies.
Starting next week, LinkedIn will add a “Message” button to the company profile on the app, allowing visitors to easily get in touch with businesses. The messaging feature on company pages can be enabled or disabled through the inbox settings.
With the feature enabled, business page administrators on LinkedIn will be able to see messages from the pages in addition to their personal inbox. Administrators will also be able to classify these messages by assigning them different conversation topics, making their management easier.
As we mentioned before, LinkedIn started rolling out messaging on company pages last year, but the feature is still not available for many brands. That will change with this new implementation, which provides another contact option in the LinkedIn app for users and clients.
But this is not the only news. In addition to launching the direct messaging feature through the app in general, LinkedIn is also partnering with several third-party platforms to facilitate messaging with companies through social management tools.
“We are delighted to announce the first six API integrations with Bird CRM, Brandwatch, Hootsuite, Oktopost, Sprinklr, and Zoho,” says LinkedIn in a blog post. “The integration with one of these partner solutions for messaging functions will help strengthen administrators who already use one of these platforms. Administrators can now manage their messaging at scale through specialized solutions with an API integration with one of these partners.”
