YouTube first launched Shorts in 2020. The video service’s bet to compete against TikTok started cautiously, but over the years it has begun to stand out. In 2023, Shorts reached over 50 billion daily views. Now, YouTube announces that more than a quarter of the channels in its Partner Program are already making money thanks to short videos.
This great achievement comes just over a year after YouTube started sharing advertising revenue with Shorts creators. Currently, the YouTube Partner Program has over three million creators from around the globe. According to data shared by the company, this would mean that the Shorts financially benefited users would be around 750,000 users.
In addition, the monetization method changes. Ads are inserted between the intervals between one short video and another. Thus, revenues are distributed among creators who meet the visit requirements, in addition to taking into account the licenses of the music used. According to YouTube, this agreement is much more profitable for creators.
Todd Sherman, Product Manager of YouTube Shorts, believes that short videos perfectly complement the platform’s ecosystem. On YouTube, users have the ability to switch from short videos to longer ones. As a result, creators can also earn even more money.
YouTube explains that they have paid 70 billion dollars in the last three years. However, they have not gone into detail about how much a creator earns with Shorts compared to videos or other forms of monetization on the platform.
For now, everything indicates that Shorts will continue to grow more and more in the short term. Faced with the possible ban of TikTok in the United States, Shorts could become a juicy alternative for creators of that platform.
Source: engadget
