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Google vs. ChatGPT: the battle for the reign of the virtual assistants is about to begin

Google vs. ChatGPT: the battle for the reign of the virtual assistants is about to begin
Pedro Domínguez Rojas

Pedro Domínguez Rojas

Keep an eye out, there are “little things coming” in the world of technology. Google has organized a 40-minute event for this February 8 that will feature AI as the protagonist.

According to The Verge, which has been one of the invited media, the digital event will be about “using the power of AI to reimagine the way people search, explore and interact with information, making finding what you need more natural and intuitive than ever.”

Sundar Pichai, the CEO of Google and Alphabet (its parent company), promised in his recent quarterly report to investors that “very soon people will be able to interact directly with our newest and most powerful language models as a Search companion in experimental and innovative ways.”

This vision of the company’s future, in which “new language models” (AI) are a core element, is largely motivated by the enormous popularity that ChatGPT, a new artificial language model developed by OpenAI and specialized in dialogue and text writing, is gaining over the days. A chatbot to which you can ask any question and which will answer you with a very well elaborated text.

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The popularity of this type of AI has reached such a point that, at the beginning of January, Google brought its co-founders, Larry Page and Sergey Brin, out of retirement to help create a product that could compete against ChatGPT. And no wonder, since, according to the creator of Gmail himself, the chatbot could mean the end of Google in two years.

According to CNBC, one of the products Google has reportedly been working on to date is called “Apprentice Bard”, a chatbot that would allow users to “ask questions and receive detailed answers in a similar way to ChatGPT”.

The tech company is also reportedly testing other possibilities for the future, such as “prompts for possible questions placed directly below the main search bar” on Google’s home page, and a results page that displays “a gray bubble directly below the search bar, offering more human-like answers than typical search results,” among other experiments.

Pedro Domínguez Rojas

Pedro Domínguez Rojas

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