Big news from Reddit! The social media giant has given itself a makeover with a brand-new logo and style. This tells us that Reddit is putting a spotlight on talking, building communities, and being a part of the internet.
So, what’s different? Well, Reddit didn’t just change its logo; it gave its mascot, Snoo, a cool new three-dimensional look. Snoo, that little robot buddy we all know, now looks more modern and has a thumbs-up to make it even more unique. But it’s not just Snoo getting a makeover—Reddit changed the writing style too. They now use fonts called “Reddit Display” and “Reddit Sans.”
This isn’t the first time Reddit is making big moves. A couple of years ago, they made headlines by removing some not-so-great parts of the platform to make it a friendlier place. Since then, Reddit has been growing, adding new tools for ads and cleaning up to shake off its wild reputation.
But not all changes are high-fives. Some decisions, like making API access more expensive and tweaking how subreddit moderators work, have caused a bit of a stir. Still, these changes show Reddit is serious about moving forward.
The company made an official statement about the change. You can read the full announcement here. Below is a part of the announcement that emphasizes on the reason behind this change.
Back in 2017, we launched the first Reddit mobile app, redesigned our desktop experience, and began to define the Reddit brand. Fast forward to today, a lot has changed in the world and with Reddit, so it’s the perfect time to evolve our brand to be more integrated, intuitive, and global.
These updates amplify what makes us unique – the conversations and discussions that can only happen on Reddit, so our new brand emphasizes these conversations and evolves to be more consistent, identifiable, and accessible to audiences everywhere.
Reddit
The new Reddit logo is surely different than the previous one
Now, let’s talk about the star of the show—the new logo. It’s Snoo’s head in a bright red chat bubble. You can already see it on Reddit’s website. Snoo wasn’t always a cool robot. Reddit co-founder Alexis Ohanian drew Snoo back when he was in college at the University of Virginia. Since then, it has been one of the most iconic creatures on the internet, thanks to Reddit’s fame.
Apart from the new look, Reddit is also changing how it writes things. They’re using new fonts that look like chat bubbles, reminding us that Reddit is a place for conversations. One of these fonts, Reddit Sans, will be free for everyone online.
