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SpyxFamily announces one of Google’s services that you might not know you have on your mobile

Google Lens takes the spotlight in this series of adorable ads about Google's service starring the youngest member of the Forger family from SpyxFamily.

SpyxFamily announces one of Google’s services that you might not know you have on your mobile
Álvaro Arbonés

Álvaro Arbonés

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Spy x Family is the most popular anime of the moment. That has been made clear more than a couple of times. And while we wait for its first movie to arrive, as we head towards the end of its second season, the series doesn’t rest. Because everyone wants a piece of the Forger family. Even if it’s just for an ad. And the latest to grab a slice of that delicious cake has been none other than Google.

Google Japan has released two web commercials for Google Lens in collaboration with Spy x Family. In these ads, we encounter Anya, a lover of detective and espionage stories, who wants to learn everything she can about the world. That’s why the first ad is called “Anya no Odekeke,” which could be translated as “Anya’s Odekeke” — “odekeke” because Anya tends to mispronounce some words; in this case, Odekeke instead of Odekake — if we wanted to respect the original reference. In this ad, Anya goes for a walk with Loid and Yor, her adoptive parents, and the voice-over recommends using Google Lens to identify things she doesn’t know.

The second ad is called “Anya no Okaimonohen,” and fortunately, it doesn’t have any pun that needs to be translated. Here, Anya goes shopping with her best friend, Becky, trying on numerous accessories and using Google Lens to find out their prices. Something that Becky doesn’t need, but Anya does, as her parents are not wealthy.

Each of the ads runs for about fifteen seconds, animated by the same studio as the original series and includes English subtitles, probably anticipating that it would generate interest beyond the Japanese audience it’s originally aimed at. Ultimately, Spy x Family has broken many barriers as one of the most popular series of recent times. And its popularity seems to only be growing.

To watch Spy x Family, both its first and second seasons, you’ll need to head to Crunchyroll. As for the movie, you’ll still have to wait until December 22 if you’re in Japan, or sometime in 2024, pending an official release date confirmation for the rest of the world.

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Álvaro Arbonés

Álvaro Arbonés

Cultural journalist and writer with a special interest in audiovisuals and everything that can be played. I'm not here to talk about my books, but you can always ask me about them if you're curious.

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