In 2018, at the age of 19, Noonoouri appeared for the first time on social networks. Soon after, she was parading for Christian Dior, Valentino or even Kim Kardashian’s care and beauty line. In 2023, at the age of 19, Noonoouri is about to record her first album. What’s the catch? That this model doesn’t age, grow, complain or demand labor rights because… she’s made by an artificial intelligence.
No no, Noonoouri
The father of the influencer in question is Joerg Zuber, a CGI artist from Munich who used the voice of a real singer to create Noonoouri’s voice, passing it through various filters to make it recognizable. Ethical boundaries are wobbling merrily before you right now, but apparently they weren’t enough to stop Warner from signing her to a record deal.
To be honest, the numbers aren’t spectacular either. I mean, she’s not exactly Hatsune Miku: she has 400,000 followers on Instagram and her first song, ‘Dominoes’, has been seen by 73,000 people. The track is as summery and entertaining as it is utterly soulless, like a reminder of what, at its core, is AI itself. But watch out, because there’s a catch.
Although artificial intelligence has obviously been used to create Noonoouri’s music and chores, her creator knows it’s frowned upon, so she has rushed to make another video making it clear that her character is CGI. “Every time you can see me or, like now, hear me, there are humans in the background,” explains the model herself practicing the beautiful craft of excusatio non petita, accusatio manifesta.
Zuber says that it has been two years of work on his musical project and that it is only the beginning: Alle Farben has written its first song and will take part of the royalties for the author’s rights, which will be divided between the authors, the father of the creature and the record company. Will it be the new virtual success or will it remain in the oblivion of those things that could have been a hit but came to nothing?
