Today we talked about Tesla to report that their highly anticipated Cybertruck was already undergoing tests on challenging roads, including rough terrain, mud, and steep slopes. That’s why this news fits perfectly, as we’re once again discussing Tesla… but in a completely unexpected way.
As we were saying, Tesla has a new product in its online store, and it’s not an electric vehicle. It’s a beer. Yes, following the success of Tesla Tequila, here comes CyberBeer.
The Tesla CyberBeer, as it’s called, is only available in a $150 “Limited Edition” set, which includes two bottles of beer and two matte black ceramic mugs.
Both the mugs and the beer bottles are designed to “celebrate the angular exoskeleton” of the Cybertruck, Tesla’s seemingly imminent electric SUV.
The question is: What type of beer is it?
The beer itself is a “Helles Lager with noble European Saaz and Hallertau Mittlefruh hops,” and Tesla says it is “accentuated by herbal and spice notes, with prominent aromas of tea and citrus.”
As a fan of IPAs, I would have preferred a different style of beer, but I have to congratulate Tesla for jumping on the helles lager bandwagon, which is so popular nowadays.
The beer is only available in North America. It is brewed and bottled by Buzzrock Brewing Co., based in California, which has a few lager beers under its belt. For the American audience, they are good but not the best.
If you decide to spend $150 on two beautifully designed cups and two bottles of beer, you better hurry, because Tesla’s limited edition items tend to fly off the virtual shelves quite quickly. Orders will start shipping “by late October,” says Tesla.
If you remember, a couple of years ago, the folks at Tesla released their own Tequila, featuring a lightning bolt-shaped bottle that sold out within minutes. Elon Musk has a unique talent for creating demand and selling ordinary things at a premium price.
