The most feared moment for all Disney+ users has arrived: there is no turning back

Price increases and goodbye to sharing an account with the family.

The most feared moment for all Disney+ users has arrived: there is no turning back
Chema Carvajal Sarabia

Chema Carvajal Sarabia

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All streaming services have decided to copy Netflix’s model: advertising, price increase in rates and goodbye to sharing accounts. Unfortunately for everyone, there are fewer and fewer services that bet on the user.


And Disney+ has chosen a side. Disney’s offensive against password sharing will officially begin this summer. Hugh Johnston, Disney’s CFO, stated on Wednesday at an earnings conference that Disney+ accounts “suspected of improperly sharing passwords” will have the option to subscribe on their own.

Disney will also start allowing account holders to add people outside their household for an “additional fee”, just like Netflix does, but it didn’t say how much it will cost.

“We want to reach the widest possible audience with our excellent content,” said Johnston. “We are looking forward to rolling out this new functionality to enhance the overall customer experience and grow our subscriber base.”

This year, both Disney Plus and Hulu have updated their terms of service to prohibit users from sharing their subscriptions with people outside their households. The new terms started applying to new subscribers on January 25th, but will reach existing members on March 14th.

Netflix already launched a similar shared payment version last year, costing subscribers an extra $7.99 (in Europe it’s 5.99 euros) per month to add someone located outside their home.

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The company’s results report also revealed that Disney Plus lost 1.3 million subscribers in the US and Canada following last year’s price increases, while Hulu added 1.2 million members.

On Tuesday, ESPN, owned by Disney, unveiled its plans to launch a new live sports streaming service in collaboration with Fox and Warner Bros. Discovery.

The service, still unnamed, will be launched this fall and will also be available to subscribers of the Disney Plus package with Hulu and ESPN Plus. It seems that even live sports will have a place in streaming and not just on traditional television.

Chema Carvajal Sarabia

Chema Carvajal Sarabia

Journalist specialized in technology, entertainment and video games. Writing about what I'm passionate about (gadgets, games and movies) allows me to stay sane and wake up with a smile on my face when the alarm clock goes off. PS: this is not true 100% of the time.

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