TikTok is developing a series of new features in order to help content creators maximize their performance. The company is rolling out new tools for sellers and creators in the desktop app, including a new user interface for the Creator Center that provides more analytical information and updated discovery tools that make use of conversational AI.
Now, in the desktop version of the TikTok app, some users with a Business account are starting to see a new format for the user interface of analysis in the Creator Center, which better presents the different data points in full screen.
As you can see in the example image shared below and spread by social media expert Ahmed Ghanem, this new format makes it easier to analyze the performance of your content and the audience response, including dedicated full-screen views of all the data that any content creator needs to know.
This is a great tool that could facilitate the management of your presence on TikTok from your desktop computer, and it would also be very helpful for social media managers who operate on multiple platforms.
TikTok has also continued to improve its “Creative Center”, where content creators can access all of its various informational tools, including Top Ads, trends, keyword information, and more.
Finally, TikTok has recently added a new conversational chatbot guide to help Creative Center users find new creators in the app. The new conversational user interface, powered by AI, makes it easier to access relevant sections and tools, giving you real-time examples of everything you ask it to search for.
