If you want to advertise on TikTok, the platform makes it much easier for you now. The short video social network has added new elements to its “Sounds for Businesses” audio library, including audio clips from a series of TikTok influencers, which will be completely free for advertisers on the app.
“Our new ‘Sounds for Business – Voice Clips‘ have been developed to help brands of all sizes easily create a diverse range of sound-rich content with 18 custom voiceover audio templates that you can use in all your TikTok videos,” says TikTok in a blog post.
“Recorded by TikTok superstar creators Anania, Matt Buechele, Devin Halbal, Good Children, Sani Sisters, and Very Gay Paint, these free tracks add some of the most recognizable voices from the platform to your videos and provide the perfect soundtrack for trend-ready content.”
The idea behind these new additions is that advertisers can use recognizable voices in their campaigns on TikTok through audio clips recorded by platform stars. Since they are “previously authorized” audio clips, users who want to use them can “skip the lengthy process of obtaining licenses on their own”, greatly streamlining the campaign creation process.
