If you’re a long-time Internet user, chances are you use an ad blocker in your browser. Yes, we know, you don’t have to hide it. Nowadays, the use of Ad Block, Ad Block Plus and other ad blockers is more than widespread, and even some mobile browsers include one as standard.
And it’s exactly the same when watching videos on YouTube. Instead of having to wait for the skip ad button to appear, with ad blockers you will never see any ads. A practice that has been going on for years and that YouTube now wants to eliminate completely.
As reported by the company to The Verge, it is currently running “a small experiment globally urging viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium.” Recently, some people alerted to the appearance of this new warning on the platform that says video playback could end if the user continues to use an ad blocker.
From now on, these warnings will be recurrent from YouTube, which will urge users to disable these extensions or tools, or pay YouTube Premium, the platform’s subscription model that, among its advantages, eliminates all advertising (even in the mobile app), while not harming content creators.
“We take disabling playback very seriously, and will only turn it off if viewers ignore repeated requests to allow ads on YouTube,” Google spokesperson Oluwa Falodun tells The Verge. “In cases where viewers feel they have been falsely flagged as using an ad blocker, they can share this information by clicking on the link in the notice.”
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