Custom filters are now available in Snapchat, but only at specific locations. The messaging app now uses geolocation to pin point where you are and will offer relevant stickers.
In the video below, you can see that Snapchat users at Disneyland will have access to a special Disneyland sticker. The geolocation stickers are only available in parts of Los Angeles and New York for now.
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Some users may be wary about sharing location with Snapchat but the company made it clear in a blog post that it does not store your location.
To enable geofilters, you’ll have to have location services enabled. On an iPhone, go into the Settings app and scroll down to Privacy. Tap on that and then Location Services to toggle on the feature. Android users can open the Settings app, scroll down to Location and turn on the service.
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Source: Snapchat