There is no doubt about the impact that TikTok has on society, especially among young people who are unable to imagine life without everything that the social network brings them. In addition to hours of entertainment, TikTok offers them the opportunity to learn about some very cheap viral products and different ways to bring out their ingenuity and imagination. Thus, among the most requested and visited content on the platform is travel, an increasingly popular trend that, as revealed by a recent study, found that a Spanish city has managed to sneak in among the most requested and popular destinations.
As reported by Traveling Lifestyle, a media specialized in travel and tourist destinations, one of the most popular sites for young people on TikTok is Barcelona. Thus, the Mediterranean city has more than 61.3 billion visits in terms of content published on the platform, a situation that puts it ahead of options such as London (with 42.7 billion). In fact, the Catalan city is the second most popular on TikTok since, as reported by the same media, Dubai is slightly ahead thanks to the content generated around that location.
However, although these three sites are the most popular, Traveling Lyfestyle data show that there are countless locations around the world that could compete with these destinations. Among them, for example, options such as Paris, Berlin or Prague are named, several very popular examples as far as European destinations are concerned. These are followed by options such as Amsterdam, Rome or Milan, locations also on the same continent. Finally, one of the most attractive destinations for TikTok’s young people is Bangkok, the capital of Thailand.
Regarding TikTok’s influence on travel planning and organization, the truth is that the data is so surprising that many would find it hard to believe. According to the same media, up to 90% of users use platforms such as the video platform or other social networks to decide how to organize their vacations. Therefore, it is clear that the impact of TikTok on today’s society is far from any hint of doubt.
