Barbie is setting trends, and not just because of the movie itself. Taking advantage of Greta Gerwig’s film, a unique marketing campaign involving more than 30 actions of all kinds has been carried out… and has led to a worldwide shortage of pink paint. Unusual.
But what could not be missing was Barbie food, of course. Taking advantage of the world premiere of the movie, Burger King has launched a special menu called BK Barbie Combo, which is basically a hamburger with a pink sauce inside that perfectly captures the spirit of the movie.
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A perfect menu that, unfortunately, is only available in one country in the world.
However, the Barbie Burger has a small problem: it is only available in one country. Burger King has only released this exclusive product in Brazil, a somewhat strange move but one that makes a lot of sense as it is one of the places where the burger franchise is most successful. So we can always catch a quick flight to try this burger before anyone else.
But what’s on the menu? Well, beyond the Pink Burger, which features a smoky pink sauce, the menu is accompanied by “Ken’s Fries,” a vanilla milkshake with strawberry Nesquik and a Donut for dessert which, of course, is also pink.
There is no doubt that at Burger King they know what they are doing, but we leave a note from here to the heads of marketing of the company. Next time bring it to Spain, we are as crazy about Barbie as in Brazil… or even more.
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