News
Barbie in the Spotlight: Critics’ Verdict on Success or Failure
"Life after Barbie will never be the same again."

- July 19, 2023
- Updated: July 2, 2025 at 1:39 AM

The promise has been fulfilled. After several months of incredible anticipation leading up to what seems like the movie event of the year, Barbie has finally made its debut in early press screenings, and the critics confirm what was expected: Greta Gerwig’s new film is a blockbuster. Barbie has garnered a 90% positive rating based on 116 reviews on Rotten Tomatoes, and the number may even increase in the near future.
The film starring Margot Robbie and Ryan Gosling is releasing in a rather challenging week as it competes with Christopher Nolan’s upcoming film, Oppenheimer. However, this doesn’t seem to be a problem for Warner’s next commercial success, as everyone seems to agree that it is a blockbuster. Below are some of the comments that have already been made about the movie.
What do the critics say about Barbie?
The main critiques of Barbie highlight several points: Margot Robbie’s outstanding performance, the entertaining spectacle that the film offers, and the metaphorical exploration of feminism. Undoubtedly, these three ingredients make it a perfect summer movie that is sure to dominate the box office. Let’s see what they specifically say:
“Everything surrounding Barbie is designed to both attract the masses and uphold a personal vision of the doll, resulting in a highly satisfying film.” – Screen Rant
“Gerwig has made the kind of family movie she surely wished she had seen as a child, embedding hidden messages (several of them, actually) within Barbie’s hourglass figure. It’s an admirable achievement.” – Variety

“Barbie, the summer blockbuster from screenwriter and director Greta Gerwig, is a dazzling achievement, both technically and in terms of its tone. It is a visual feast that succeeds as both joyful entertainment and a rallying cry.” – Roger Ebert
“It is Gerwig’s care and attention to detail that gives Barbie a genuine perspective, elevating it beyond any other cynical money-grab driven by an IP.” – Entertainment Weekly
“Barbie is one of the cleverest, immaculately crafted, and surprising mainstream films of recent times. It is a testament to what can be achieved even in the deepest depths of capitalism.” – Independent

“Robbie takes a long-discarded archetype of an airhead caricature and, scene after scene, mocks it while developing it with great sensibility.” – Los Angeles Times
“Gerwig and her creative collaborators not only give the once inanimate figure a brilliant personality and a pop pastel-colored amusement park but also convey genuinely meaningful sentiments surrounding the complexities of gender politics.” – AV Club
“The Mattel brand takes a prominent place here, but Gerwig, whose command of direction is so fluid it feels like she was born for filmmaking, makes it clear that she is in control of everything.” – New York Times

“Barbie is a carefully crafted box office hit with a lot on its mind, the kind of feature that is sure to benefit from repeat viewings (there’s so much to see, so many jokes to catch…), but it remains purely entertaining even for a single watch.” – Indie Wire
“Greta Gerwig delivers a new kind of ambitious and exhilarating box office success featuring two incredible performances from actors who have truly found their place. Life after Barbie will never be the same.” – Empire
“This is truly original work: one of the smartest, funniest, sweetest, insightful, and simply entertaining films of the year.” – Chicago Sun Times

“Perhaps it’s due to Gerwig’s confidence and generosity as a feminist filmmaker, but she gives the best lines to Ryan Gosling, allowing him to steal the entire movie.” – The Guardian
“It pulls many tones and ideas out of its toy box but manages to connect the disparate parts, resulting in a highly uncommon box office success.” – The Film Verdict
“Combining meta humor with a lot of motivational sincerity is not an easy task, but Barbie is a delightful success.” – The Atlantic
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Cultural journalist specialized in film, series, comics, video games, and everything your parents tried to keep you away from during your childhood. Also an aspiring film director, screenwriter, and professional troublemaker.
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